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Strategic Marketing & Research Intern - Motion Picture Group,

Sony Electronics Incorporated

Strategic Marketing & Research Intern - Motion Picture Group,

Culver City, CA
Internship
Paid
  • Responsibilities

    Strategic Marketing amp; Research Intern - Motion Picture Group, Fall 2018 Culver City, CA/en-US/Sonypictures/job/Culver-City-CA/Strategic-Marketing---Research-Intern---Motion-Picture-Group--Fall-2018_JR18-10945/applyStrategic Marketing amp; Research Intern - Motion Picture Group, Fall 2018 nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; The Strategic Marketing amp; Research department aggregates and disseminates knowledge and insights which critically guide a films domestic marketing campaign - from the beginning stages of a films conception through the entirety of its marketing campaign. Projects range from early positioning studies, ad testing of trailers and television spots, focus groups, research screenings that gauge a films playability, to tracking analysis of awareness and interest. Throughout these projects this department serves as collaborator and counselor across the various marketing departments as well as the production teams.nbsp; RESPONSIBILITIES: Intern responsibilities include, but are not limited to the following:nbsp; * Handle the updating of central databases that the team needs accurately updated to reference at a drop of a hatnbsp; * Assist in the compiling and distributing of tri- weekly tracking overview of territory datanbsp; * nbsp;Assist in ad-hoc analytical projects that can include creating early positioning statements for upcoming releases to pulling data on the digital presence of specific stars, to analyzing trends in movie going, etc.nbsp; * Generate transcriptions of our testing materials, both trailers and TV spots, for the purposes of executive reference and reviewnbsp; * Be able to actively participate in brainstorm meetings and provide insights * Proofing of reports and presentations before distributionnbsp; The intern will: * Develop and hone their strong analytical skillsnbsp; * Learn the art of communicating research findings in easy-to-digest formatsnbsp; * Be exposed to screening process and its role in the development of a filmnbsp;nbsp; * Acquire insight into the responsibility tracking plays within the release process * See the process of a marketing campaign from inception to execution * Be able to know how their participation and insights help in the strategy development * Gain foundational knowledge of the functions of a studio and the filmmaking process QUALIFICATIONS: * Currently enrolled in an accredited college/university for the duration of the internship and able to work part timenbsp; (concentrations in Marketing, Psychology, Communication, and Film preferred)nbsp; * Knowledge and passion for film and the industry * Experience with Excel and database management * Strong knowledge/experience with analytics and data * Some knowledge/experience with the production and formatting of visuals, and written reports * Flexible and able to prioritize and re-prioritize within fluid situations * Proven track record of meeting deadlines and working under tight time constraints * Strong interpersonal skills * Ability to work independently and as part of a team * Strong attention to detail * Ability to quickly grasp new concepts SPE INTERN PROGRAM DETAILS: The Sony Pictures Entertainment Internship program offers a unique opportunity to work alongside the teams that come together to create movies, TV shows, and other great experiences. These seasonal paid assignments provide meaningful and productive work that allow you to build your resume, experience and develop your skills further. You will be provided with challenging tasks, real-world experience, valuable networking opportunities, and many educational and social opportunities while on the lot. This Fall internship is from Tuesday, September 11th through December 14th but is flexible with start date based on school schedule. All candidates must be able to work between 10-29 hours and be currently enrolled in a college or university.nbsp;nbsp; *Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity,nbsp;or other protected characteristics. nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp;nbsp; USA - Culver City - Studio Lot - Thalberg BldgPosted 5 Days AgoPart timeJR18-10945 Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies.

  • Industry
    Retail