Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Right along with Target’s distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who’s curious about the guest and can see the shopping journey through their eyes? Then you’ll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including Target.com and the store network’s fulfillment capabilities. Here, you’ll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

Join Target’s Digital Solutions team, where your goal is to ensure Target’s assortment is fulfilling our guests’ expectations. In this role, you will utilize your Search Engine Marketing (SEM) experience to ensure that when guests search for specific and relevant assortment using Internet search engines, Target has the assortment and site experience to appear within the top results.

Use your skills, experience and talents to be a part of a team that values groundbreaking innovation and visionary goals. As a Senior Search Analyst you'll take the lead as you…

• Understand Target’s digital strategy and work with business and operations teams to develop key analytics and tracking/reporting mechanisms

• Utilize industry & proprietary search data to analyze key & trending retail assortment themes in order to influence digital assortment acquisition strategies

• Collect and analyze data, research competitors and identify trends in order to develop recommendations for  best-in-class experiences to drive search traffic

• Develop deep understanding of how category level assortment, taxonomy, and content influence search engine rankings

• Create detailed business plans, including assortment recommendations, to improve search engine ranking results

• Work cross-functionally with site taxonomy, internal search, SEO & SEM teams to advocate for category specific needs to drive search traffic

Job duties may change at any time due to business needs.

• Proven SEM experience with strong research and analytical skills; retail experience preferred
• BS/MS degree in Marketing or a quantitative, test-driven field
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Strong written and verbal communication skills
• Proven ability to communicate complex concepts to peers and stake holders
• Comfortable with ambiguity and able to adapt project plans and tasks to changes
• Passionate about the digital space, specifically SEO/SEM
• Detail oriented
• Creative problem solving skills

Minneapolis-based Target Corporation (NYSE: TGT) serves guests at over 1,800 stores and at Target.com. Since 1946, Target has given five percent of its profit to communities, which today equals millions of dollars a week.