Job Description

• Manage the strategic development of B2B marketing materials, both digital and print, email communications, marketing kits, trade, and programs
• Develop and manage work orders and creative briefs with the agency and internal designers on campaign materials
• Review, provide feedback, and manage stakeholder approval of marketing creative
• Maintain project calendars and ensure accuracy and timely release of all materials
• Gather research and feedback from industry, florists, sales, and customer service and evaluate/optimize marketing programs
• Set goals and objectives and measure engagement and effectiveness against metrics
• Develop a strong understanding of Teleflora's florist partners and build communications that speak to their needs
• Build and deploy emails through our email service provider, Bluecore
• Create and manage social media marketing plans
• Maintain and update, MyTeleflora.com, the primary florist-facing portal
• Coordinate and execute day-to-day tasks related to florist marketing and general marketing efforts
• Assist with managing department budget and streamlined reporting
• Develop and deliver collaborative, department presentations to stakeholders for alignment
• Collaborate with sales, product, consumer marketing, operations, e-commerce, and technology teams

Qualifications

• Minimum 4-6 years of marketing management experience, managing marketing campaigns from concept to analysis
• Bachelor's degree in marketing, communications or related field
• Strong writing and proofreading skills
• Experience with CMS tools, HTML, social media, smartsheet, JIRA (project management platform) and online marketing
• Strong experience with Excel, Word, and PowerPoint
• Demonstrated ability to build/collaborate on department presentations and present to key stakeholders with confidence and clarity
• Great organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
• Developed communication skills, with the ability to simplify complex or technical topics and make them compelling
• Confident analytical skills, including experience reviewing performance results in Google Analytics and Omniture and making recommendations for future actions
• Solid business acumen to recognize strategic opportunities for the brand
• Candidates will be asked to provide a writing sample
• COVID vaccination will be required for this position unless candidate has a legally valid exemption

Additional Information

• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Opportunities for development and internal mobility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
• Companywide problem solving and continuous improvement training
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Company focus on wellness and health

Say everything and share your "Love Out Loud™" with the gift of Teleflora® flowers—all made by hand and delivered by hand by your local florist. With more than 10,000 member florists in North America alone, Teleflora offers the kind of personal touches, artistry and expertise you expect from a trusted neighborhood florist—even if that neighborhood is across the country. No prepackaged flowers in nondescript boxes dropped on your doorstep—Teleflora's network of professional florists creates artistic arrangements personally delivered in a vase, often on the same day. Teleflora makes every day an occasion with a two-in-one gift that includes a multipurpose keepsake container for long-lasting enjoyment. For more, visit: www.teleflora.com, or follow us on Instagram and Facebook and tag your own #LoveOutLoud moment.

The Wonderful Company is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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