Job Description

JOB SUMMARY

The Regional Sales Representative is responsible for building the business and brand presence while driving company’s growth in the designated region through strategic new customer acquisition. Focused on targeting new business opportunities within multiple channels: institutional foodservice, restaurants, hospitality, higher-end institutional foodservice, café/specialty coffee, and specialty gourmet/natural grocery. This position is responsible for generating leads, prospecting, and ultimately pursuing and closing that business. This position will also proactively prospect and close new business on a direct basis and through Tradecraft’s network of vendor partners, while also managing those relationships on the business development side. This position will also be responsible for developing and maintaining long-term relationships with new and existing customers.

KEY RESPONSIBILITIES: 

• Execute a deliberate outreach and sales strategy based on disciplined prospecting, networking, and information gathering. 
• Perform lead follow-ups via email and phone, and place outbound cold calls for new prospects. 
• Establish, develop, and maintain positive business and customer relationships. 
• Uncover growth opportunities by canvassing prospective customers within assigned region. 
• Solicit new business opportunities in designated markets by visiting accounts in person. 
• Visit with key decision makers; build and strengthen relationships. 
• Present new products to current accounts; close new business within these accounts.  
• Work with all teams to process orders and successfully coordinate business needs. 
• Manage and predict revenue through a CRM; fully understand the math of your sales activity and results. 
• Present solutions to customers tied to their business results, using a consultative selling methodology and economic modeling. 
• Expedite the resolution of customer problems and complaints to maximize satisfaction.  
• Manage existing customer base within region and generate growth from these accounts.  
• Manage budget, negotiate contracts, forecast sales activities and plan for growth.  
• Understand and adapt to factors that influence business regionally and nationally.  
• Stay current with the industry and understand competitor strengths and weaknesses.

Qualifications

• Bachelors degree preferred, or a minimum of three-plus years of sales experience (hunter) are required.
• The ideal candidate will have coffee sales and/or 3rd wave coffee sales and/or coffee equipment sales and/or food and beverage sales experience.
• A self-motivated and proactive candidate with high emotional intelligence, relationship management skills, and an openness to feedback is preferred. 
• Excellent selling, prioritizing, communication, and negotiation skills are extremely preferred.
• The ideal candidate would also have a growth mindset (not fixed) and the ability to think disruptively (i.e. – not a status quo thinker).
• Ability to pull and analyze sales reports from cloud-based CRMs (like Salesforce).
• Ability to read financial statements and tie strategy/actions to financial performance, and the ability to create and deliver presentation tailored to the audience’s needs are also preferred.
• Experience and proven success working in an entrepreneurial environment, who is highly attentive and with proactive customer service abilities, and possesses the ability to work independently and part of team is desired.

Additional Information

Apply to Tradecraft here at https://career8.successfactors.com/sfcareer/jobreqcareer?jobId=185337&company=CGNA&username=

Tradecraft is a part of Canteen. a member of Compass Group USA

Tradecraft Outfitters is committed to providing equal employment opportunities.