Digital Marketing Internship Vince 42 reviews - New York, NY Internship THE COMPANY ABOUT VINCE Luxe yarns and a minimalist aesthetic have defined the Vince heritage since the brands inception in 2002. Designed in California and crafted using innovative fabrications and techniques, Vince infuses urban utility and modern sensibility into signature, luxury fundamentals. From its edited core collection of ultra-soft cashmere knits and cotton tees, Vince has evolved into a global lifestyle brand and destination for both womens and mens apparel and accessories. Vince is headquartered in New York City and operates 41 full-price retail locations, 14 outlet stores and its e-commerce site, vince.com. Vince is searching for talent to contribute to the future development of the brand who have passion, creativity, and an entrepreneurial spirit. As a company, we are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, a customer focused culture, a community to give-back, and competitive pay and benefits. Position Summary: The participants in our Summer Internship program will gain immersive departmental experience. The opportunity is intended for rising seniors who are interested in beginning their careers in the world of luxury fashion. With an emphasis on learning, these positions will offer the opportunity to work as an integral part of our business. Throughout the 10- week process, the program will enable students to recognize the valuable efforts that are made in each department, contributing to the overall success of the brand in our NY and LA corporate offices. Title: Digital Marketing Internship, NY Location: New York, NY Responsibilities: * Lead the management of the daily email process under the supervision of the Digital Marketing Analyst * Execute email campaigns in the ESP interface, setting up email creative, creating segments, QA final test emails ensuring accuracy of creative, disclaimers and subject lines * Deliver the development analysis of weekly/monthly/campaign reporting and identify actionable next steps that will grow and optimize the email campaigns * Assist in driving online traffic, acquisitions, leads and revenue through Paid Search, Display Advertising, Email, Remarketing, Affiliate and any other brand-appropriate digital marketing strategies at acceptable ROI as defined by the business * Assist with ad trafficking and tracking of performance for paid search, display, affiliates, and paid social * Support Search Engine Optimization efforts for targeted keywords, conduct keyword research for new products and execute SEO initiatives (including, but not limited to, link building and content development) to improve natural search rankings in collaboration with the internal partners and external vendors * Analyze customer research, market conditions and competitor data in order to incorporate learnings into optimizing Vinces digital marketing campaigns * Monitor digital campaigns and collect metrics to calculate ROI and inform future programs; analyze the interplay of all marketing channels using Google Analytics and attribution data * Support display advertising via direct media buys under direction by the Marketing department * Stay abreast of latest search engine changes and updates * Review new online marketing trends and keep the company at the forefront of developments in digital marketing Qualifications: * Major in a related field * Must be enrolled in a Bachelors program at an accredited college or university * Must be able to work 30 hours a week * Rising Senior required * Coding experience required * Effective project management skills * Computer skills to include Word, Excel, PowerPoint, and Outlook calendar management * Self motivated, ability to multi- task, problem solving skills, initiative, drive, creativity and flexibility are essential * Knowledge of the brand, as well as other luxury brands and competitors in the contemporary market * Attention to detail * Excellent communication skills Compensation: This is a paid internship role. Vince is an Equal Opportunity Employer and Affirmative Action Employer, M/F/D/V Job Type: Internship 41 minutes ago - save job