Analyst, CRM - Pottery Barn -Date:May 24, 2018 Location:San Francisco,
CA, US Requisition Number: PB-13039 Area of Interest: Marketing
Organization: Corporate Brand/Division: Pottery Barn Position Type:
Full-time JOB DESCRIPTION About the Role The Analyst, CRM will
contribute to the planning, execution, and analysis of direct marketing
strategies to drive the Pottery Barn business. They will help the Sr.
Analyst and/or Manager execute and manage seasonal circulation plans to
drive profitable growth and to acquire new, retain existing, and
reactivate customers. They will work closely with our Customer Insights
team to execute our catalog name selection process and execute test
designs that best optimize pages, frequency, reach, and format. They
will work with a team of cross-functional partners on various marketing
initiatives such as the New Mover program, Registry Marketing, and new
store opening marketing campaigns. Great excel skills and the ability to
manage a budget (tracking and reconciling) are highly important
attributes. Ability to adapt to change, thrive in ambiguity and work in
a fast-paced, rapidly changing multi-channel retail environment is a
must. This is a great opportunity to work with a well-known brand in a
world-class marketing organization and learn from the ground up. You're
excited about this opportunity because you will... Manage Print Planning
and Execution * Participate in developing circulation and sales plans
for direct mail and other marketing campaigns * Execute catalog
production including test design, print specifications and all approvals
- Maintain results histories to inform planning and key circ docs
including production schedule, in-home calendar, print summary, catalog
inventories * Participate in and contribute to test design helping to
ensure design yields actionable results * Analyze and report catalog and
direct mail campaign performance, test results, etc. leveraging the
latest attribution tools Program Management * Support non-catalog direct
marketing programs such as New Mover, Friends & Family, Top Customer
promotions and new store opening marketing * Complete creative briefs
that enable creative team to deliver best possible print pieces * Review
& approve collateral from creative against brief and provide initial
feedback * Select & partner with print vendors to deliver optimal
creative pieces within budgeted guidelines *
Request/test/release/track/turn on/off promo codes in Promotion Gateway
Tool for all direct marketing programs * Communicate with field team and
call center team where necessary on key marketing programs * Pull
program results across all marketing channels; participate in
summarizing findings * Analyze results, work with key internal partners
as needed, make recommendations for changes/improvements Sales and Costs
- Manage marketing expenses: verify, process, and track invoices *
Prepare monthly accruals * Review catalog and ecommerce sales curves,
make recommendation for changes based on business trends Why you will
love working at Williams-Sonoma, Inc. * We're a successful, fast-growing
company with an entrepreneurial vibe * A technologically and data-driven
business * Competitive salaries and comprehensive health benefits *
We're at the forefront of tech and retail, redefining technology for the
next generation * We're passionate about our internal and external
clients and live/breathe the client experience * We get to be creative
on a daily basis * A smart, experienced leadership team that wants to do
it right and is open to new ideas * We believe in autonomy and reward
taking initiative * We have fun! REQUIREMENTS AND QUALIFICATIONS We're
excited about you because you have... * A Bachelor's Degree or
equivalent work experience * 1-2 years experience in marketing or
applicable field * General business experience * Retail experience a
plus * Proven analytical and organizational skills * Moderate to
advanced Excel skills (v-lookups, pivot tables) * The ability to
prioritize and work on multiple projects in a deadline driven
environment * A strong attention to detail; good follow-through skills *
A natural curiosity and are a quick learner About Williams-Sonoma, Inc.
Founded in 1956, Williams-Sonoma, Inc. is the premier specialty retailer
of high-quality products for the kitchen and home in the United States.
Our family of brands are Williams-Sonoma, Pottery Barn, Pottery Barn
Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and
Graham. These brands are among the best known and most respected in the
industry. We offer beautifully-designed, stylish and functional products
for every area of the home, including the kitchen, living room, bedroom,
home office, closet, laundry room and even outdoor spaces. We've seen
some big changes since our first brick-and-mortar store opened more than
half of a century ago. What hasn't changed is our passion for
high-quality products, functional design, outstanding customer service,
and enhancing the lives of our customers and the communities where we
operate. Today, we're a multi-brand, multi-channel, global enterprise
supported by state-of-the-art technology and some of the most talented
teams in retailing - and we're always looking for new energy and ideas.
Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma,
Inc. will consider for employment qualified applicants with criminal
histories in a manner consistent with the requirements of the San
Francisco Fair Chance Ordinance, or other applicable state or local laws
and ordinances. Nearest Major Market:San Francisco Nearest Secondary
Market:Oakland Job Segment:Program Manager, Direct Marketing, CRM, Call
Center, Channel Marketing, Management, Marketing, Technology, Customer
Service