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Charlotte Hornets: Summer Grassroots Marketing/Hornets Hoops Internship

Charlotte Hornets

Charlotte Hornets

Charlotte Hornets: Summer Grassroots Marketing/Hornets Hoops Internship

Charlotte, NC
Internship
Unpaid
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  • Responsibilities

    Responsible for all brand building efforts. This entails developing key fan insights and translating insights into breakthrough fan engagement efforts through:

  • Assist in the interdepartmental implementation of marketing strategies, promotions and campaigns
  • Coordinate delivery of advertising collateral to media partners
  • utilize web-based analytics tools for regular production and analysis of performance marketing program reports
  • Aid in the development of reporting requirements to determine ROI and overall effectiveness of campaigns
  • Assist with market plan development
  • Assist in the management of databases and email campaigns
  • Learn and utilize the techniques used for project management for creative (graphics) and brand initiatives (i.e. social, digital, mobile)
  • Assist with Youth Basketball Camps (planning, execution, and assistance at camps.)
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  • Qualifications

    The qualifications listed below represent the credentials necessary to perform the essential functions of this position:

  • The ability to receive academic credit for the internship
  • Passion for marketing
  • Ability to lift at least 30lbs to 50lbs
  • The ability to work long and flexible hours during the work week and Hornets events
  • Outgoing personality and a professional demeanor
  • outgoing personality and a professional demeanor
  • Desired skills

    Dependability, Multi-task, Strong Work Ethic, MS Office,

  • Compensation
    <li>Academic Credit</li> <li>Possible letter of recommendation</li> <li>Department members will be glad to share their experiences working in sports and entertainment</li>
  • Industry
    Sports
  • About Us

    We are an American professional basketball team based in Charlotte, North Carolina, that competes in the NBA