Primary is a venture-backed direct-to-consumer children's apparel brand launching in March 2015. Our goal is to deliver awesome, well-priced, essential clothes for kids aged 0-10 via a best-in-class ecommerce experience.
The two co-founders are HBS alumnae who both bring extensive ecommerce and marketing experience – most recently as Management Team members at Quidsi (now an Amazon company), where they initially led Diapers.com marketing, then launched and managed marketing, merchandising and supply chain functions for nine additional ecommerce sites - helping to grow the total business from $11M to over $550M.