Band of Voters LLC, located in Nashville, TN is a social media startup in the incubation stage that is evaluating a potential business opportunity to capitalize on perceived problems in a sub-market of the social media universe.
We are recruiting a new team of interns that will take over from an existing team of interns who are returning to school. The internship will start August 14 and run through October 27, 2017. The interns will report to a Project Leader who has been with the organization from the beginning. The previous team of interns has completed and documented the following:
- Market analysis including an analysis of competitors
- Selection of a market segment to compete within
- Development of customer profiles within our targeted market
- Creation of a positioning statement, tagline, and logo
- Interviews with a sample of target customers
- Initiation of the development of a website and Facebook page
- Identification of potential third party sources for graphic design and content development to feed our website and social media pages
- Establishment of key performance indicators for use in evaluating the website and social media accounts
The new team will pick up where the existing team leaves off. Duties of the new team will include:
- Familiarize themselves with the current status of the project by reviewing the work of the previous team
- Complete the website being developed by a third party developer
- Finalize the design of the firm’s social media account
- Develop a marketing plan to promote the website and social media account(s).
- Work with third party graphic designers and content developers to develop content for the website and social media accounts
- Design and develop certain content in-house
- Launch the website and social media account(s)
- Analyze the results using the key performance indicators developed by the previous team and suggest adjustments to the marketing plan. The team will be testing several iterations of the organization’s marketing plan
- A fairly detailed road map of the tasks to be performed will be provided, but we will be very open to consensus recommendations from the team. No gofer work here as the project team will be responsible for most of the heavy lifting.