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Brand Marketing & Strategy Intern - Summer

Learn more about Spectrum
Spectrum

Spectrum

Brand Marketing & Strategy Intern - Summer

Maitland, FL +1 location
Internship
Paid
  • Responsibilities

    OUR SUMMER INTERNSHIP PROGRAM WILL START WEDNESDAY, JUNE 1ST, 2022.

    ABOUT US…

    Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

    With offices in 41 states and over 100 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers. You can learn more about us at WWW.SPECTRUMREACH.COM

    WATCH THIS VIDEO TO VIEW WHAT SOME OF OUR INTERNS SAID ABOUT OUR 2021 PROGRAM: HTTPS://VIMEO.COM/585434609/AFEC09CC09

    WHAT WE OFFER…

    Competitive pay for both our undergrad, graduate and technology positions.

    INTERNSHIP REQUIREMENTS…

    • Internship will last approximately 10 weeks.
    • Must have at least a 3.0 GPA or greater at time of application
    • At time of application, you must be enrolled in an educational institution.

    JOB OVERVIEW…

    This team oversees media strategy and placement. This group ensures that we have an effective top-level media strategy across all media and promotional channels. The Intern will have an opportunity to further develop marketing, digital campaign reporting, digital campaign optimization, project-management, research, product-management, presentation development, leadership and influencing skills during this internship.

    This is a unique opportunity for a high-potential digital marketing/research talent to make an impact and grow their career in a fast-moving and innovative company.

    JOB DUTIES...

    • Work closely with Marketing & Sales(Account Executives, Local Sales Managers and General Managers) on critical Business accounts identified
    • Conduct robust research across proprietary databases/tools (Scarborough, Nielsen, Polk Automotive, Census, MRI, comScore)and strategic-marketing analysis & idea-development for key categories and accounts.
    • Develop detailed digital campaign analytics reports for clients to optimist their digital advertising campaigns.
    • Craft compelling proposals on why clients should chose Spectrum Reach (television advertising, digital online advertising).
    • Collaborate closely with Sales Leadership and associated AEs on prioritized categories and client accounts to develop & execute category and account specific proposals
    • Contribute to the development of client-facing materials including ratings and programming one-sheets, case studies and presentations, ensuring a compelling “so what?” is included in every story.
    • Support the development of client location maps and television network/program ratings updates.

    REQUIREMENTS...

    • Direct experience or internship with digital analytics, research, brand, product, integrated marketing, digital marketing and/or advertising sales marketing is a plus.
    • Outstanding verbal, written, and interpersonal communications with proven ability to work collaboratively with other functional groups to shape and influence market-specific agendas.
    • Stellar story-telling skills with an over-arching ability to translate hypotheses and research into powerful points of view
    • Ability to craft and tell a compelling story.
    • Must be able to work independently on a project basis and meet frequent deadlines.
    • Excellent team and project-management skills.
    • Strong “sense of urgency” and interest in stretching to the next level.
    • Demonstrate “innovative” thinking and new ideas.
    • Expertise in excel (Vlookup, Pivot tables) and PowerPoint
  • Industry
    Telecommunications
  • Locations
    Birmingham, AL • Maitland, FL
  • Fun Fact
    Spectrum Scholars launched in 2020 and awards $400,000 in scholarships to eligible college students.
  • About Us

    Charter Communications, Inc. is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.