OVERALL PURPOSE:

Responsible for designing and developing competitive channel strategies in support of AT&T Alliance Channel, channel marketing programs in order to enhance the productivity, revenues, and profitability of channels. Focused on channel activation and marketing strategies for indirect channel and alliances. RESPONSIBILITIES INCLUDE: • Designing of channel marketing programs and processes to provide added value and to optimize channel effectiveness • Identifies new resources, and intermediaries, and develops integrated strategies, plans and programs to leverage these opportunities. • Responsible for informing and educating the channel providing offers, value propositions, competitive threats and strategies to mitigate them • Designing and running sales campaigns for segment channel • Conceptualizing, designing, managing campaigns around compelling content to increase prospective customers path to purchase • Analyze data to determine which campaigns to run to maximize revenue potential for the channel • Working on sales collateral and content • Develop tracking and dashboard analytics to demonstrate effectiveness of programs

QUALIFICATIONS:

• Requires deep knowledge of strategic services, mobility, and IoT
• Requires project management skills
• Requires excellent analytical skills

SUPERVISORY: No

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