OUR SUMMER INTERNSHIP PROGRAM WILL START WEDNESDAY, JUNE 2ND, 2021.
ABOUT US...
Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer. With offices in 41 states and over 100 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach's consultative team brings advertisers effective, efficient ways to turn our audiences into their customers.
Click here to view what some of our former interns are doing now: https://vimeo.com/392988168
WHAT WE OFFER...
Competitive pay for both our undergrad, graduate and technology positions.
INTERNSHIP REQUIREMENTS...
JOB OVERVIEW...
As an intern, you will help our Market Research & Insights department do the following:
The objective is to create an in depth analysis of media consumption in an important Charter market that will help inform Spectrum Reach sales strategy using proprietary set top box data and syndicated research tools. Analyze viewership patterns for a Spectrum Reach market examining audience characteristics, viewership patterns and other items
Items to examine include audience composition, demographic composition, and network duplication The goal of the analysis would be to inform sales strategy in the market The intern will work with their supervisor to clarify the business questions the project will answer. The intern will determine what analyses should be conducted and will then gather the required data. Once the analysis is completed, the intern will create insights and show how the results can impact Spectrum Reach sales. The intern will also have the opportunity to present results to Spectrum Reach leadership.
For more information on Spectrum's benefits, please click here .
Charter Communications, Inc. is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.