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Marketing Intern - Summer

Learn more about Spectrum
Spectrum

Spectrum

Marketing Intern - Summer

Los Angeles, CA +2 locations
Internship
Paid
  • Responsibilities

    OUR SUMMER INTERNSHIP PROGRAM WILL START WEDNESDAY, MAY 31, 2023.

    ABOUT US…

    Spectrum Reach is the advertising sales division of Charter Communications, Inc. The company offers custom solutions for the modern media landscape utilizing national cable networks, internet advertising and promotional events supported by marketing, research and award-winning creative services. Spectrum Reach applies insightful research to understand consumer behavior and build targeted, multi-screen media plans personalized for each customer.

    With offices in 41 states and over 100 markets, Spectrum Reach covers over 27 million households throughout the country. From traditional commercial advertising to exciting new possibilities in interactive media and multi-screen solutions, Spectrum Reach’s consultative team brings advertisers effective, efficient ways to turn our audiences into their customers. You can learn more about us at WWW.SPECTRUMREACH.COM

    WATCH THIS VIDEO TO VIEW WHAT SOME OF OUR INTERNS SAID ABOUT OUR 2022 PROGRAM: https://vimeo.com/734820880

    WHAT WE OFFER…

    Competitive pay for both our undergrad, graduate and technology positions.

    INTERNSHIP REQUIREMENTS…

    • Internship will last approximately 10 weeks.

    • Must have at least a 3.0 GPA or greater at time of application

    • At time of application, you must be enrolled in an educational institution.

    JOB OVERVIEW...

    This Marketing team plays a key role in helping create awareness of the brand and generate interest, excitement and demand for our products and services at the local sales market level by developing and implementing field marketing strategies and initiatives in conjunction with sales priorities.

    Part of a team that will help deliver marketing plans to drive new business leads, increase client awareness of offerings, enhance client retention by developing and implementing community and client events, and help in increasing sales effectiveness. Plays a key role in facilitating communication and implementation of important initiatives and strategies internally and externally.

    AS AN INTERN, YOU WILL LEARN & ASSIST WITH...

    • Develop and execute marketing strategies designed to meet or exceed client growth, retention and revenue projections for Division, Region or Market via direct marketing campaigns, promotional offers, educational seminars and B2B events. Monitor, evaluate and report results.

    • Evaluate data and make recommendations for improvement

    • Identify and recommend opportunities for lead generation and brand promotion

    • Brand ambassador/champion ensuring the elevation of brand throughout the market while adhering to brand guidelines

    • Monitor, evaluate and report results including focus on opportunities to expand brand and product awareness with existing and prospective clients

    • Rally sales teams in conjunction with sales leaders, behind the goals and mission

    • Measure effectiveness of marketing data and make necessary adjustments to demonstrate continuous improvement

    QUALIFICATIONS...

    • Proven ability to distill complex information into simple and easy to use sales and marketing materials

    • Excellent organization skills

    • Excellent computer skills, including Excel and PowerPoint

    • Excellent communication skills with the ability to work across multiple teams and departments

    • Social media experience is strongly preferred

    • Must be flexible and able to work on fast changing industry

  • Industry
    Telecommunications
  • Locations
    Los Angeles, CA • St. Petersburg, FL • St Louis, MO
  • Fun Fact
    Spectrum Scholars launched in 2020 and awards $400,000 in scholarships to eligible college students.
  • About Us

    Charter Communications, Inc. is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice.