Piaggio Fast Forward is seeking a marketing manager to help grow awareness of our brand and products! You will be the 1st marketing hire for the company and will responsible for all facets of marketing.

The marketing manager will work from our Boston office. 2017 is a big year for us.

We launched our 1st product and will be launching another one, we are expanding our office space, hosting multiple events and pilot testing with customers. We need help in ensuring that the right brand message is delivered to our clients. We are looking for someone with a demonstrated ability to effectively communicate our message to the world and who is ready to dive in and hit the ground running!

Responsibilities:

• Design, execute, and analyze campaigns of multiple types (digital, print, etc.) to reach a wide variety of audiences

• Supervise our PR and AD agency

• Manage and update the company website and blog

• Strategize and execute campaigns to increase brand awareness for PFF, our products and our team

• Maintain all social media accounts

• Create a publishing calendar and produce weekly content across all mediums

• Utilize google analytics and other tracking software to monitor page views and engagement

• Devise and execute a systematic test and learn plan across sites, placements, creative and the landing experience

• Lead & manage acquisition funnel & site optimization including A/B and multivariate testing

• Nominate PFF and its employees for awards

• Track key conferences and submit speaker abstracts for keynotes

• Create and order all company swag and stationery

*PFF was founded in 2015 by the Piaggio Group, the manufacturers of Vespa, Aprilia, and Moto Guzzi, to rethink how to better move people and goods in urban settings. The company’s mission is to help people move better, further, faster, and more enjoyably. We build robots and lightweight transportation solutions that travel behind and beside people on the move.

We launched our 1st product, Gita, in February 2017. Gita is a cargo carrying robot that can follow a human operator or move autonomously by itself in a mapped environment (think about it like a personal pack mule). Gita can carry up to 40 pounds and move at up to 22 mph, all with a zero turning radius. We’ve been featured in the WSJ, Techcrunch, Wired, CNN, and over 200 other news outlets and Forrester research said we will “change the way people work.” Join our 30-person team in Boston as we reinvent the future of transportation.

• Bachelor’s degree in a relevant field required

• 4+ years experience working in marketing for a startup

• You have excellent written and verbal communications skills, are highly organized and have impeccable attention to detail

• Ability to lead, design, execute, analyze, and optimize multiple marketing campaigns across different channels

• Strong knowledge of the technical elements involved in digital marketing practices (site structures, SEO, tag management, attribution, cross-device)

• Experience using Wordpress, mailchimp, buffer or similar solutions

• Proficient with acton, hubspot or another marketing software program

• Experience in managing social media campaigns on Facebook, Twitter, etc.

• Data driven marketer who knows how to optimize spend to get the best results

• Proficient in Adobe InDesign, Illustrator, or Photoshop

• Demonstrated ability to create engaging content

• Track record of growing a company’s follower base

• Ability to collaborate and communicate with people in a variety of roles across multiple departments and leadership levels

• Must be able to handle aggressive deadlines, work cross-functionally and prioritize work in a fast-paced, often ambiguous environment

100% health benefits paid, vacation time

PFF was founded in 2015 by the Piaggio Group, the manufacturers of Vespa, Aprilia, and Moto Guzzi, to rethink how to better move people and goods in urban settings. The company’s mission is to help people move better, further, faster, and more enjoyably. We build robots and lightweight transportation solutions that travel behind and beside people on the move. We launched our 1st product, Gita, in February 2017. Gita is a cargo carrying robot that can follow a human operator or move autonomously by itself in a mapped environment (think about it like a personal pack mule). Gita can carry up to 40 pounds and move at up to 22 mph, all with a zero turning radius. We’ve been featured in the WSJ, Techcrunch, Wired, CNN, and over 200 other news outlets and Forrester research said we will “change the way people work.” Join our 30-person team in Boston as we reinvent the future of transportation.