Job Description

The Social Media Manager is responsible for delivering high-impact social media activity across a portfolio of a client accounts. Working closely with the Global Social Media Director within the Brand team, this role owns the day-to-day delivery of social strategy, content, paid campaigns, community engagement, and performance reporting.

Operating in a fast-paced and collaborative environment, the Social Media Manager will manage social media programmes end-to-end - from shaping campaign approaches and content strategies through to hands-on execution and optimization. The role acts as the primary client contact for social media activity, ensuring campaigns are delivered to a high standard and aligned with broader employer brand, marketing, and recruitment priorities.

Success in this role requires a strong balance of strategic thinking, data-driven decision making, and practical delivery, alongside the ability to build trusted client relationships and contribute to the overall growth and innovation of the social media offering

Duties and Responsibilities:

• Deliver and manage end-to-end social media activity across assigned client accounts, including strategy development, campaign planning, content delivery, community engagement, paid campaigns, and reporting.
• Act as the day-to-day client lead for social media activity, building strong partnerships through regular communication, performance updates, reporting, and strategic recommendations.
• Develop social media strategies and campaign approaches aligned with client objectives, employer brand priorities, and audience insights.
• Deliver social media campaigns across multiple markets, adapting content and messaging to reflect regional nuances across the US, EMEA, and APAC.
• Plan and oversee delivery of social media content calendars, ensuring content aligns with campaign objectives, audience behavior, and platform best practices.
• Collaborate with creative teams and clients to brief, develop, and deliver high-quality content including static assets, video, and employee storytelling campaigns, and support content shoots where required.
• Set up, manage, and optimize paid social media campaigns across platforms such as Meta, LinkedIn, and TikTok, ensuring budgets are effectively managed and performance targets are met.
• Monitor campaign performance across organic and paid activity, using platform data and audience insights to continuously optimize performance.
• Analyze audience behavior, platform trends, and competitor activity to inform campaign development and improve content performance.
• Design and run structured testing across formats, messaging, and targeting to identify opportunities for improved performance.
• Produce monthly and quarterly performance reports that translate social media data into clear insights and actionable recommendations for clients.
• Evaluate campaign performance against agreed KPIs and demonstrate how social media activity contributes to wider brand and recruitment outcomes.
• Lead day-to-day community management across social channels, engaging audiences and strengthening brand presence.
• Manage employer brand reputation across review platforms such as Glassdoor and Indeed, ensuring timely and appropriate responses.
• Gather content and stories from employees and internal stakeholders to develop authentic employer brand storytelling.
• Support the development and delivery of employee advocacy initiatives, including playbooks, workshops, and guidance that empower employees to share their experiences.
• Provide feedback and guidance to colleagues by reviewing content calendars, copy, reporting, and presentations to maintain a high standard of delivery.
• Identify opportunities to test new platforms, formats, and technologies that enhance social media performance and keep clients ahead of industry trends.
• Ensure social media activity adheres to platform policies, brand guidelines, and governance processes, managing escalation of sensitive issues where required.
• Contribute to business growth by supporting proposals, pitches, and thought leadership around social media strategy.
• Manage multiple accounts and projects simultaneously, ensuring activity is delivered on time, within budget, and to a high standard.

Qualifications

Position Requirements

Education:

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Experience:

• 6+ years of experience managing social media programmes for large brands, agencies, or complex organisations.
• Proven experience delivering both organic and paid social media campaigns across multiple platforms.
• Strong background in content strategy and campaign delivery, including editorial planning and multi-channel storytelling.
• Experience managing social media activity across global markets with an understanding of cultural and platform differences.
• Demonstrated ability to analyse campaign performance data and translate insights into strategic recommendations.
• Experience managing stakeholder relationships and presenting strategy and results to senior leaders.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.

Exposure:

• Knowledge of talent acquisition, human resources and recruiting best practices, with heavy focus on digital and social integration.
• Proven ability to create, lead and deliver high-level social media strategies and campaigns.
• Exceptional and influential presentation skills.
• Excellent organizational skills with the ability to be a self-starter and manage multiple projects.

Additional Information

All your information will be kept confidential according to EEO guidelines.