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Digital Marketing Intern

Techsmith Corporation

Digital Marketing Intern

Okemos, MI
  • Responsibilities

    Digital Marketing Intern Marketing Okemos, Michigan ------------ Description Why Youll Love Working Here: Being a TechSmithie allows you to work creatively to solve real problems for people and businesses in an innovative and collaborative environment. We are a home-grown, mid-sized company that has achieved global success. We deliver screen capture and video creation software, including Camtasia and Snagit, to over 30 million professionals, from individuals to Fortune 500 Companies. This doesn't happen accidentally. Through employee investment and professional development, we continually prioritize our talent to make sure things are done right. From interns to senior leaders we work side-by-side to make transparent company decisions, strive for continuous improvement, and live by the culture and values we embody as a company. With amazing products and people, we are always looking for fun and hardworking individuals who are passionate about working on the bleeding edge of technology. If this sounds like you, keep reading! Position Overview: The Digital Marketing intern will work within the TechSmith marketing department to understand and execute upon digital marketing strategies that drive ecommerce activity and growth. This position will be exposed to several facets of Digital Marketing with the opportunity to make valuable contributions to our digital marketing workflows. This role will include email production, organic search research and optimization, digital advertising via search and social channels, as well as website content updates. This role will also have the opportunity to analyze data to guide future decisions and digital campaigns. Responsibilities: * Learn and follow TechSmith brand guidelines to ensure all content and creative is aligned to the brand * Update email content and creative within existing email templates and load it into our email marketing platform for distribution * Develop email, advertising, or web content as needed * Pull monthly email data for tracking and reporting * Review and assign new leads to email nurture series * Update purchaser lists for Google Display Network and Facebook advertising on a weekly basis * Perform initial research on advertising opportunities to understand cost and coordinate next steps * Submit trademark infringements on a monthly basis to Google, Bing, and Facebook * Research keyword terms for SEO optimization across TechSmiths digital properties * Update website and landing page content to support strategic initiatives * Review website analytics to understand attribution and impact of each digital marketing tactic * Actively participate in digital marketing and ecommerce strategy brainstorming meetings * Other duties as assigned Required Skills and Background: * Background or experience in Digital Marketing preferred (which could include either email production, paid search, social advertising, website optimization, or e-commerce) * Ability to communicate effectively and collaborate in a team environment * Comfortable working in a fast-paced environment * Requires at least 15 hours per week, maximum of 28 hours per week * You must be legally authorized to work in the United States * You must be enrolled full-time in classes in order to be considered for an internship with TechSmith Corporation Preferred Skills: * Ability to understand and code basic HTML as it relates to emails or web updates * Familiarity with Google Analytics or Google AdWords * Detail oriented with an eye for creative design * Familiarity with Excel and pivot tables * Experience working within a CMS Compensation and Perks: Competitive pay based on skills and experience. This is an hourly position with TechSmith Corporation. Hours are based on a consensus between you and your supervisor. We require a minimum of 15 hours per week, however hours are limited to 28 hours per week.

  • Industry
    Transportation / Trucking / Railroad