Job Description
As a Marketing Cloud Specialist, you will lead all CRM campaigns using Salesforce Marketing Cloud and Sales Cloud. In addition to leading the Campaings, you will be in charge of managing our Marketing Cloud instance.
An integral part of your role will be working with internal stakeholders to further their DRM campaigns through Marketing Cloud usage. You will act as a trusted source of knowledge to advise stakeholders in line with Marketing Cloud best practice and its growing number of capabilities to ultimately build a vision for a multi-channel roadmap.
RESPONSIBILITIES
This is a varied delivery role, with the following responsibilities assigned, (depending on your skills and experience as well as company needs):
Salesforce Marketing Cloud maintenance, configuration, improvement, data migration, and managing all Integrations.
Lead requirements gathering, solution design, and writing statements of work,
Communicate project concepts and outcomes to project stakeholders.
Design and delivery of solutions in Email Studio.
Design and implement automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise stakeholders on how to optimize their funnel.
Strong understanding of digital marketing KPIs, such as email marketing, PPC and other marketing conversion metrics.
Experience in reporting and analyzing email activity using Email Studio reports and Journey Builder. (Nice to have) proficiency with Data Views and Discover Reports within Analytics Builder, Einstein Engagement, or Tableau.
Design and/or build integrations between Marketing Cloud and 3rd party applications or data sources.
Conduct user training and actively promote user adoption of Marketing Cloud.
Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
#LI-SH1
Qualifications
KNOWLEDGE, SKILLS, AND ABILITIES REQUIRED:
Ability to work with stakeholders to design journeys, and associated data models.
Extensive experience with Marketing Cloud Studios & Builders, most importantly Email Studio, Content Builder, Journey Builder and Automation Studio, and ideally also Cloud Pages and Mobile Studio.
Understanding how to build and maintain a conversion funnel of B2B leads
Comfortable managing global campaigns across 20+ languages using localization tools such as Verbis.
Conceptual understanding, to be able to establish data models, work with API’s and configurations.
Knowledge of 1+ of the 6 programming languages in SFMC: AMPScript, HTML and CSS, SSJS and/or JavaScript, SQL (andQuery Studio experience) or Guide Template Language).
Experience with Salesforce CRM (Sales & Service Cloud)
Have a ‘can-do’ attitude and be a good team player.
Clear communication skills to make complex technical matters simple when when communicating with non-technical stakeholders and executives,
Bachelor’s, postgraduate degree or professional qualification.
DESIRABLE/BONUS:
Desirable experience: Datorama, Informatica/Jitterbit/Talend/Dell Boomi, Interaction Studio, Commerce Cloud, Salesforce CDP, Advertising Studio, Social Studio.
Experience with Google Analytics (360), PPC Advertising.
Active in the Salesforce Trailblazer community.
Here at Wish, you are joining a team and company at a time of growth and transformation. You will love being surrounded by people who are as passionate as you are about e-commerce, technology, and a data-driven culture. EVEN IF YOU DON'T MEET 100% OF THE ABOVE, WE ENCOURAGE YOU TO STILL APPLY
The base salary range for this position is $101,500 - $145,000 annually. Please note that individual total compensation for this position will be determined at the Company's sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, qualifications and other business considerations.
Additional Information
Wish values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunities for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know. For job positions in San Francisco, CA, and other locations where required, we will consider employment for qualified applicants with arrest and conviction records.
Individuals applying for positions at Wish, including California residents, can see our privacy policy here.