Job Description

Wish is looking for a digital marketer with a unique background in customer lifecycle management and retention optimization to join our Wish X team. In this role, you’ll be working directly with our growth marketing manager to test and develop new growth strategies and concepts. Specifically, the growth marketer - retention & lifecycle will be responsible for understanding the user journey from click to purchase and will lead our experiments into how we maximize our relationship with the shopper as well as how we communicate via email, SMS, and other push notifications.

A BIT ABOUT OUR TEAM

The Wish X is small but mighty - often referred to as a startup within a startup, we move fast and test new concepts quickly. As a member of the team, you’ll have the opportunity to work on some of Wish’s largest opportunities and the insights you help extract will have a direct impact on not only the company, but also on the industries we interact with. We’re looking for a growth marketer who is passionate about understanding their audience and the conversion process and is excited to test new concepts and designs. 

WHAT YOU'LL BE DOING:

• Manage the customer lifecycle of various projects, identify and optimize touchpoints in order to increase AOV as well as repeat purchases/retention
• Manage medium to large-scale projects independently
• Strategic thinker, able to see an idea through from concept to execution
• Identify ways to personalize messaging and communications to tailor site experiences to audiences, test and report on the impact of such changes to performance
• Identify opportunities to leverage consumer data across web experiences to both increase upsell capabilities and identify cross selling opportunities
• Develop and optimize consumer communications for both pre-purchase and post-purchase

#LI-EL1

Qualifications

• 3+ years of digital marketing experience, preference for lifecycle management and retention focused roles.
• Strong conceptual, creative and strategic thinking, with a knack for creating and identifying compelling content for various markets.
• Demonstrated experience and understanding around A/b testing, consumer behavior, and product/market fit
• Adaptability and quick thinking for times when projects change, timelines shift, or scopes vary. 
• Experience in email marketing and CRM management, demonstrated ability to impact open rates and similar engagement metrics
• Experience with account based marketing and content management platforms
• Previous experience with marketing automation software
• Analytically minded and able to work with data team to identify trends and opportunities with a test and learn mentality 
• Informed and thought-through opinions. Willing to push and fight for an idea, but willing to listen and collaborate too
• Organized and able to handle multiple projects simultaneously
• Shopify and similar web retail environment experience is a plus

Additional Information

Wish values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know. For job positions in San Francisco, CA, and other locations where required, we will consider for employment qualified applicants with arrest and conviction records.

Individuals applying for positions at Wish, including California residents, can see our privacy policy here.