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Analyst, Search Engine Optimization

Digitas

Analyst, Search Engine Optimization

Boston, MA
Full Time
Paid
  • Responsibilities

    Job Description

    WHAT YOU’LL DO:

    As a Search Engine Optimization Analyst, you’ll play an integral role on the brand team by providing insights that will inform our clients’ online marketing strategy. You’ll collaborate with diverse teams – including Marketing, Creative, Technology, Strategy and Insights, and Media – and you’ll gain an in-depth knowledge of how these capabilities work.

    DAY TO DAY, YOUR RESPONSIBILITIES WILL INCLUDE:

    • Consulting with internal teams and clients on search engine accessibility
    • Performing keyword mining, segmentation and mapping as well as gap analyses and competitive analyses
    • Providing optimization recommendations for site content
    • Developing and executing link-building strategies
    • Providing monthly/quarterly metrics reports to show value against all initiatives

    WE’RE LOOKING FOR AN ENTRY-LEVEL ANALYST WHO IS EAGER TO LEARN AND GROW IN OUR BUSINESS. TYPICALLY, REQUIREMENTS FOR THE JOB INCLUDE:

    • A four-year degree in marketing, computer science or a related field
    • Basic knowledge of HTML, JavaScript, and CSS
    • Solid analytical and problem solving skills
    • Strong verbal and written communication skills
    • A desire to learn and improve at every opportunity – this job will involve comprehensive training and has rapid advancement potential

    Got what it takes? We’d love to hear from you.

    Digitas is an equal opportunity employer.

  • Qualifications

    Additional Information

    All your information will be kept confidential according to EEO guidelines.