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Digital Media Buyer

80Twenty

Digital Media Buyer

San Francisco, CA
Full Time
Paid
  • Responsibilities

    Job Description

    Our client, a well established B2B marketing and creative agency with clients from SMB to Fortune 500, is looking for a Digital Media Buyer to join their team as a fully-remote direct-hire.  This will be a client and media partner-facing position, and ideal candidates will have held a B2B-focused Media Planner / Buyer title at an agency previously.  Strong skills in Google Campaign Planner as well as other tools such as Convertr and Integrate are strongly preferred for this role, and they would prefer to see candidates who have managed larger budgets upward of 250k/quarter with familiarity across a wide range of different channels.

    This is an excellent opportunity with an established but rapidly-growing company which offers excellent compensation, equity, as well as a great benefits package!

    RESPONSIBILITIES:

    • Identify, RFP, and negotiate with appropriate media partners for various campaigns based on the goals and objectives of that campaign. May include but isn’t limited to impression-based or lead-based buys such as eblasts, newsletter sponsorships, and content syndication programs.
    • End-to-end coordination and management of approved buys including creation of IOs, negotiating terms, trafficking and coordination of creative/deliverables, and ongoing reporting and optimization of the partner mix
    • Collaborate with agency partners such as Convertr and Integrate to facilitate lead delivery and qualification
    • Develop ongoing testing roadmaps for your channels to continually improve performance
    • Provide clear recommendations and requests to the clients when needed - such as for new assets or landing pages
    • Create ROI-positive lead generation campaigns through digital channels, particularly on content syndication, e-blasts, newsletters, and other types of sponsorship and guaranteed lead programs
    • Track and manage the delivery of programs, working with our partners to ensure delivery is in accordance with the IO terms and negotiating make-goods where necessary
    • Communicate your key initiatives and optimizations and ongoing performance to both the agency’s internal media team and directly to the client, working closely with both the Media Planner and Strategist
    • Maintain vendor database as the primary strategy point of contact for all vendors (includes master contact list, meeting coordination, etc.)
    • Ongoing investigation & research of new media opportunities
    • Update job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations

    Requirements

    • 2-4 years of media buying/planning experience
    • B2B agency experience is required for this role
    • Client-facing experience and digital marketing experience are a must
    • Must have hands-on experience planning and buying content syndication and direct publisher programs
    • Prior experience working with various content syndication and publishers focused on B2B market in securities, fintech, health and other tech vertical publishers for North American, English speaking Latin countries; EMEA and APJ a huge plus
    • Prior experience planning and buying multifaceted programs (such as those which include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, Fortune, NY Times, Washington Post, WSJ, Harvard Business Review, DarkReading, and similar publications is strongly preferred
    • Experience with B2B technology partners is strongly preferred
    • Hands-on experience buying traditional forms of media such as television, radio, print, and out-of-home is preferred
    • Hands-on experience with Convertr and/or Integrate is strongly preferred
    • Hands-on experience with Campaign Manager for trafficking and reporting is strongly preferred
    • Technically adept with a pulse on trends and innovations within the digital space
    • Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
    • Strong collaboration skills, able to work with multiple departments to accomplish goals
    • Advanced knowledge of digital marketing channels and concepts
    • Superb time and project management skills
    • Excellent communication – both written and verbal
    • Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity