A Brand Manager is responsible for creating and designing promotional activities to drive the desired message for an organization's service or product. Duties can include advertising, creating promotions, and generating marketing campaigns. The Brand Manager may collaborate with other departments or technical staff to ensure that the correct brand image and values are being promoted. Will supervise the production of television or magazine advertising, email campaigns and conventions or exhibitions. Must have excellent customer service and presentation skills. A degree or professional qualification in Marketing will be useful in this role.
Responsibilities
Perform regular market research studies to gather important brand data
Develop custom brand management plans for each product and submit updated summaries on brand exposure to management each month
Assist in the design of retail packaging as well as the creation of in-store marketing displays
Maintain contact with vendors and distributors to get critical input on how product design and implementation can be improved
Work closely with several advertising agencies to manage brand marketing campaigns
Brand Manager skills
Bachelor's Degree in Marketing, Advertising or related field
Strong project management skills
Exceptional verbal and report presentation abilities
Extensive experience in packaging design and retail display creation