Job Description

ABLE C&C IS ONE OF THE TOP COSMETIC CONGLOMERATES IN SOUTH KOREA, WITH SUBSIDIARY BRANDS SUCH AS MISSHA, A’PIEU, CELLAPY, AND BEAUTY NET, AND MARKET PRESENCE IN SIX CONTINENTS ACROSS THE GLOBE. WE ARE ENGAGED IN THE MANUFACTURING AND DISTRIBUTION OF COSMETIC PRODUCTS, WITH PRODUCT OFFERS ACROSS MULTIPLE CATEGORIES IN SKINCARE, BODY CARE, HAIRCARE, MAKEUP, CLEANSING, AND MASK PRODUCTS.

THE IDEAL CANDIDATE FOR THIS ROLE MUST BE A CLEAR, CONFIDENT, AND TRANSPARENT COMMUNICATOR WHO INTERACTS PROFICIENTLY ACROSS THE SPECTRUM OF TECHNICAL AND NON-TECHNICAL STAKEHOLDERS, INCLUDING BRAND MANAGERS, CREATIVE PROFESSIONALS, WEB DEVELOPERS, AND PEOPLE MANAGEMENT.

THIS ROLE REQUIRES SOMEONE WHO IS EQUALLY COMFORTABLE SERVING AS A CUSTOMER CHAMPION, A HIGH- LEVEL STRATEGIST, AND A SUPER-ORGANIZED, DAY-TO-DAY PROJECT MANAGER. THE RIGHT CANDIDATE SHOULD BE AS ADEPT AT PRIORITIZING AND ADDRESSING ONGOING SITE / LANDING PAGE TESTING AND ENHANCEMENTS AS THEY ARE AT STRATEGIZING SHORT-TERM AND LONG-TERM SOLUTIONS.

RESPONSIBILITIES

·         Lead overall development of integrated brand marketing plans for launching new products and improving our existing products’ presence, in conjunction with design, ecommerce team and other cross-functional partners

·         Lead strategic conversations around brand and business strategy, creative concepts, marketing strategy and execution

·         Lead the day-to-day of brand campaign development, ensuring a link between the brand strategy, the creative idea and the final executions. Actively guide the brand marketing team and ensure that all campaign elements contribute to achieving KPIs.

·         Use campaign data to turn learnings into actionable insights, develop plans for how we will measure our marketing and analyze results for campaign optimization

·         Work with cross-functional teams to ensure alignment, clear communication, seamless integration and timely execution of campaign deliverables

·         Lead marketing campaigns cross-functionally, working closely with Ecommerce team, as well as Design team, and Operations teams, to ensure the campaign is delivered effectively and serves our Brand

·         Conduct analysis of and deliver regular reporting on overall brand metrics

·         Support brand budgeting process and calendar management

·         Research, develop and implement new and effective marketing strategies for integrated product and brand awareness campaigns, and always on brand building initiatives

·         Research and regularly report on media landscape and best practices, working closely with our Ecommerce team, media and agency partners to identify and implement new approaches and channels for growing brand awareness

·         Lead exploration of partnership opportunities for Missha, and support partnership execution

QUALIFICATIONS

• Minimum 5 years experience in working with or across multiple marketing channels, ideally in managing integrated marketing campaigns
• Strong understanding and interest in brand media and cultural landscape, with the ability and desire to seek out new ideas and approaches
• Strong visual and verbal presentation skills
• Aptitude for thinking analytically, with a results-driven mindset
• Demonstrated ability to work in multi-cultural situations and across organizational boundaries, building cross-functional relationships and advocating for brand outcomes
• Passionate self-starter, decisive and able to move with speed to implement ideas
• Willingness to challenge the status quo on media and campaign approaches
• BA/BS degree

Company Description

http://www.misshaus.com/ Able C&C is one of the top cosmetic conglomerates in South Korea, with subsidiary brands such as MISSHA, A’pieu, Cellapy, and Beauty NET, and market presence in six continents across the globe. We are engaged in the manufacturing and distribution of cosmetic products, with product offers across multiple categories in skincare, body care, haircare, makeup, cleansing, and mask products.