Job Description

The American Civil Liberties Union of the District of Columbia (ACLU-DC) seeks a Digital Communications Strategist to conceptualize, plan, and execute high-impact digital communications products to increase the visibility of our programmatic work. The Digital Communications Strategist will work under the supervision of the Strategic Communications Director and in close collaboration with the Policy, Legal, and Development departments, as well as with the ACLU national office and local coalition partners.

With more than 14,000 members, the ACLU-DC is a non-partisan, non-profit public interest organization devoted to protecting the civil rights and civil liberties of those who live in and work in the District. Our 13 staff members work daily to achieve this mission through advocacy before the D.C. Council, litigation, and public education and organizing in all eight wards of D.C. The ACLU-DC is an affiliate of the national ACLU, the leading defender of civil liberties guaranteed by the Bill of Rights.

Essential Duties and Responsibilities

• Collaborate with Communications and program staff to identify high-impact opportunities to increase the visibility of our field, legal, and legislative work;
• Generate web traffic, email, and social media audience engagement and growth through impactful, rapid-response digital communications strategies, as well as help design and implement full communications plans; 
• Use content management systems to update and maintain ACLU-DC websites;
• Write, edit and schedule social posts and create social media graphics; toolkits and microsites;
• Produce HTML emails and landing pages for action alerts; news updates, and other forms;
• Track, analyze, and report on social media metrics, email engagement, and web traffic.

Qualifications

Required Qualifications

• Minimum of three years of experience and demonstrated success in communications or related field, preferably in the nonprofit or government sector.
• Bachelor’s degree is preferred, but not required.
• Experience with email marketing platforms, Drupal, Wordpress, and Salesforce
• Working knowledge of HTML and CSS
• Excellent computer skills, including proficiency with Microsoft Office 365, Trello, and Slack
• Exceptional writing and editing skills; ability to translate complex ideas into understandable messages that inform and engage targeted audiences
• Strong, demonstrated commitment to the ACLU's mission and its issues
• Strong organizational skills and demonstrated ability to manage details, work independently, and follow through with a minimum of direct supervision
• Ability to work collaboratively in a fast-paced environment with fellow ACLU-DC staff and outside contractors, while managing several projects simultaneously and adjusting to frequently shifting immediate demands with a diplomatic touch
• Individuals who have been directly impacted by the criminal justice system are strongly encouraged to apply

Desirable Skills and Experience

• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Fluency in Spanish
• Background or experience with video production
• Basic graphic design skills; keen eye for layout and presentation within ACLU brand guidelines

Additional Information

The scale for this position is $60,000-70,000 per year. Salary is commensurate with experience within the scale. 

Excellent benefits package including health, dental and vision plans that are 100% employer paid, life- and long-term disability insurance; 401(k); sick, vacation and holiday leave; public transit assistance.

IF YOU HAVE A DISABILITY AND NEED A REASONABLE ACCOMMODATION REGARDING ANY PART OF THE APPLICATION PROCESS, PLEASE INCLUDE YOUR ACCOMMODATION REQUEST(S) IN YOUR APPLICATION EMAIL.

The ACLU-DC is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU-DC encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity and expression, age, national origin, marital status, citizenship, disability, veteran status, or any other classification protected by the D.C. Human Rights Act or federal employment law.