As our Marketing & Brand Director, you will be responsible for managing, crafting, building, and leading our brand in the ever-expanding e-commerce world. This is a hands-on, doer position where your role will be critical in developing marketing plans for products or services, as well as enhancing our current brand.

Responsibilities:

Manage our marketing and advertising campaigns

Create guidelines that define our company's voice both online and offline (including terminology and slogans)

Manage ad campaigns, email campaigns, and advertising banners

Conduct competitive research to identify our strengths and weaknesses

Design promotional campaigns for new products and markets

Develop our social media campaigns

Assess and report on the performance of our advertising campaigns and events

Analyze market trends and identify new opportunities and challenges

Lead ideation and brainstorming sessions

Deploy SEO tools and methods to ensure our e-commerce store is optimized for searching and performance responsiveness

Set clearly defined objectives, schedules, and goals

Set and manage marketing and advertising budgets

Execute marketing campaigns

Important Metrics for this Position:

Brand Perception

Marketing ROI

SEO performance

Customer Lifetime Value

Customer Acquisition Cost

Skills:

Work experience as a Marketing and/or Brand Manager or Director

Portfolio of brand-building and marketing projects is a plus

Experience developing and implementing marketing strategies based on market segmentation

Data-driven thinking

Hands-on approach to success

Communication and writing skills

Analytical and problem-solving mindset

BS/MS in Marketing or relevant field is a plus

Industry experience with grilling and barbecue products

If you have a passion for creating, executing, and managing effective marketing and advertising campaigns, and you have a strong background in brand, marketing, and advertising management, we encourage you to apply for this exciting opportunity. We are looking for a candidate who is a hands-on doer and can execute marketing campaigns, with excellent communication and writing skills, as well as an analytical and problem-solving mindset. A portfolio of brand-building projects is a plus. Thank you for your time, and we look forward to hearing from you. We also cook some pretty amazing food... wink, wink.

This is a remote position.