Restaurant Success Group™ (RSG) is a national affinity group serving independent foodservice operators across the country. Structured similar to a franchise organization, RSG provides member clients with the resources necessary to enhance their existing operations, save money, maximize profitability and growth, and achieve their ambitions.
As our Digital Marketing Manager, you will work directly with the Marketing Director to coordinate and oversee the execution of all B2B digital marketing activities with RSG’s Sales & Marketing team.
We're seeking an individual who is a thinker, not a doer. As the digital expert, we're counting on you to demonstrate the best strategies and implement tactics to improve our success. Outside the box thinker, fresh ideas encouraged.
If you are an enthusiastic, career-minded individual with aspirations to grow, our organization is for you. We are not seeking an individual looking to be complacent in their current role, but one with aspirations to grow with our organization.
Preferred Background / Core Competencies:
Self-motivated with a high level of self-discipline
Bachelor’s degree or higher
Results-oriented and self-motivated
Desire/Motivation to grow within the organization
Experience with website building/platforms (WordPress, Wix, Squarespace, Joomla, etc.)
Fluent in digital marketing: social advertising, remarketing, funnels, search network ads, etc.
Experience/understanding of modern SEO strategies
Seeker of knowledge
Ability to demonstrate influence - ex/ results from previous campaigns, built a large social following, etc.
Requires professional written and verbal communication in addition to interpersonal skills.
Proven results managing a digital marketing budget of at least $50k annually
No restaurant experience required
Primary Responsibilities / Essential Functions:
Execution: Generate qualified cold, warm and hot leads through digital marketing, including Social Ads, Funnels, Landing Pages, Blogging, Retargeting/Remarketing, Search Network Ads, etc.
Planning: High-level management of campaigns: Reviewing reports, what’s working, what’s not, long term planning/strategy
Current / new projects: As a fast-growing national organization, there will be many new/current projects taking place at any given time. This could include website redevelopment, video production, reports, new technology, etc.
Research: As the Digital Marketing Manager, it will be crucial for you to stay on top of new techniques, best practices, strategies/webinars, new technology, etc.
SEO: Manage the SEO for our website(s), identifying top keywords, tracking, improving and implementing best practices to increase online search presence.
Graphic Design: Experience preferred
Become part of the Restaurant Success Group Family. The Opportunity of a Lifetime.
Please send us your resume and tell us a story about you to MD@adrgsrq.com, subject line “digital marketing opportunity”. Please tell us about what motivates you and how that motivation helped you in an accomplishment. This can be in any area of your life. Be as creative as you wish.
Good luck!