Job Description

The Strategist role provides support to Razorfish’s Strategy & Performance team.

You will provide research that informs the strategic planning process and day-to-day strategy development across Brand & Experience Strategy, Customer Engagement Marketing (CRM), Commerce & Growth Strategy, Product Strategy and Business Strategy. You will work in partnership with Senior Strategists to support the full lifecycle from conception and proposal through creative briefing, production and insights reporting.

You will be responsible for analyzing digital campaigns and initiatives to identify tactics for optimizing marketing strategy, marketing efficiency and marketing effectiveness. You will also participate in all aspects of measurement assessment, planning, implementation, and analysis.

Your Impact:

• Digital Marketing Strategy : Support the development of digital marketing campaigns including insights definition, program strategy, creative briefing, and performance/insights reporting; Gain a deep, holistic and evolving understanding of our client’s business objectives, challenges, threats and opportunities – including a forward-looking awareness of emerging trends
• Digital Marketing Program Development : Partner with a cross-functional team of Audience, Data, Social and Creative specialists in the collaborative development of individual programs and campaigns
• Research & Insights: Conduct primary and secondary research to develop POVs; Partner with Data Science & Analytics to elevate observations into actionable recommendations built on insight
• Measurement Planning : Identify objectives and key success metrics; define measurement approach and requirements; develop roadmap for action
• Creative Briefing : Develop insightful and inspiring creative briefs to provide focus and direction for developing digital assets
• Consumer Behavior : Develop a deep understanding of both observable consumer behavior within the 1st party audience database and consumer behavior of unknown

Qualifications

• 3-5 years strategy, digital consulting, media and/or planning experience
• Strategic/big picture thinker. Ability to problem-solve and work within a team environment.
• Exceptional writing, communication, and presentation skills
• Proven ability to successfully work with and guide senior-level clients and internal teams
• Strong familiarity and understanding of emerging digital trends and technologies
• Highly self-motivated and self-driven, enthusiastic about the digital space and multi-channel marketing

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $64,500 - 101,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/13/24.