Job Description

We are seeking a creative and highly-analytical MARKETING CONTENT COORDINATOR who can have an immediate and visible impact on our multi-site, multi-channel business. This position will report directly to the Vice President of Marketing and is responsible for leveraging paid and unpaid digital marketing channels to drive traffic to ALPHAGILITY’s web-stores. Candidates must be energetic, creative, smart, self-starters who thrive in a dynamic, fast-paced environment.

TELECOMMUTING POLICY: THIS IS A FULLY REMOTE/WORD FROM HOME POSITION WITH THE OPTION TO WORK FROM OUR LEBANON, NJ HEADQUARTERS & PHOTOGRAPHY STUDIO AS NEEDED.

THE ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE:

• Email marketing/Site content calendar planning across multiple properties with concise organization and execution of supporting graphic design projects
• Ability to interface with internal team & external clients to interpret and execute clear brand vision
• Manage, track, analyze, and optimize all of the following channels:
• Paid search advertising (SEM)
• Organic Channel Search Engine Optimization (SEO)
• Analyze and optimize all non-paid marketing channels including organic search, direct traffic, inbound links, etc.
• Design and implement website tests, including A/B, multivariate, heat-mapping and the like, to optimize key performance indicators for site visitors
• Utilize in-house and third-party data sources to compile, interpret, and act on weekly and ad hoc KPI reports

THIS POSITION REQUIRES THE FOLLOWING SKILLS:

• Experience in and familiarity with all aspects of e-commerce and online marketing
• Proven results leading e-commerce traffic driving and analytical efforts for mid-tier online retailer
• Must have experience developing and executing a cohesive, ROI-driven marketing plan with proven results
• Expertise in the set-up, utilization, and analysis of statistical data using Google Analytics (or equivalent) to identify and react to key visitor trends and data-driven opportunities
• Excellent oral and written communication skills and the ability to clearly and persuasively present results
• Proficient in Microsoft Office Suite, especially Excel
• Must be highly motivated and a self-starter

EDUCATION & EXPERIENCE:

• Bachelor's Degree in marketing, business administration, or related field preferred
• 3+ years related experience
• Apparel-related experience a plus but not required

Company Description

ALPHA OES is an Outsourced eCommerce Solutions provider. We invest in leading brands by building and operating best in-class eCommerce experiences amplified by advanced digital marketing and merchandising expertise. ALPHA OES offers a comprehensive range of Outsourced eCommerce Solutions to well-known apparel and lifestyle brands.