Job Description

We are seeking a creative and highly-analytical DIGITAL MARKETING SPECIALIST who can have an immediate and visible impact on our multi-site, multi-channel business.  This position will report directly to the Director of Digital Marketing and is responsible for leveraging paid and unpaid digital marketing channels to drive traffic to ALPHAGILITY’s web-stores.  Candidates must be energetic, creative, smart, self-starters who thrive in a dynamic, fast-paced environment.

THE ESSENTIAL DUTIES AND RESPONSIBILITIES INCLUDE:

• Manage, track, analyze, and optimize all of the following channels:
• Email marketing
• Paid search advertising (SEM)
• Organic Channel Search Engine Optimization (SEO)
• All marketplace stores, including several existing Amazon and Ebay stores  
• Analyze and optimize all non-paid marketing channels including organic search, direct traffic, inbound links, etc.
• Continually optimize all conversion-driven efforts to minimize acquisition costs and maximize efficiency
• Design and implement website tests, including A/B, multivariate, heat-mapping and the like, to optimize key performance indicators for site visitors
• Thoroughly leverage website analytics tools to perform click-path-analysis and make recommendations for further testing and site improvements
• Utilize in-house and third-party data sources to compile, interpret, and act on weekly and ad hoc KPI reports

THIS POSITION REQUIRES THE FOLLOWING SKILLS:

• Experience in and familiarity with all aspects of e-commerce and online marketing
• Proven results leading e-commerce traffic driving and analytical efforts for mid-tier online retailer
• Must have experience developing and executing a cohesive, ROI-driven marketing plan with proven results
• Expertise in the set-up, utilization, and analysis of statistical data using Google Analytics (or equivalent) to identify and react to key visitor trends and data-driven opportunities
• Excellent oral and written communication skills and the ability to clearly and persuasively present results
• Proficient in Microsoft Office Suite, especially Excel
• Must be highly motivated and a self-starter

EDUCATION & EXPERIENCE:

• Bachelor's Degree in marketing, business administration, or related field preferred
• 3+ years related experience
• Apparel-related experience a plus but not required

Company Description

ALPHAGILITY is a dynamic, growth-oriented eCommerce company that is comprised of two divisions. The ALPHAGILITY division owns and operates a series of swimwear eCommerce sites, including Swimandsweat.com, Alwaysforme.com, and SWIMSTYLE.com. The ALPHA OES division offers a comprehensive range of Outsourced eCommerce Solutions to well-known apparel and lifestyle brands, such as Kensie.com.