We are hiring an experienced performance marketer to join our client's team as an ASO Manager in their New York City office.
Our client is a recognized leader in language learning innovation, named one of Fast Company’s “Global 50 Most Innovative Companies.” They’re revolutionizing language learning for the digital age with products designed to empower people who love learning, whether for personal growth, travel, or cross-cultural connection. Their in-house team of language experts has crafted over 9,000 hours of content across 14 languages, available worldwide on web, mobile, and even Apple Watch—with more exciting platforms to come.
Since their founding in 2007, they've grown to become the market leader in app-based language education. Today, more than 400 team members from 39 countries are on a mission to make language learning accessible, enjoyable, and effective. The team works at the intersection of technology, linguistics, and culture in a collaborative, mission-driven environment that values creativity and constant learning. Join them in shaping the future of language learning for millions around the world.
About the Role:
We are seeking a highly analytical and results-driven ASO Manager to manage and optimize our App Store and Google Play Store presence. This role will focus on App Store Optimization (ASO) to improve customer acquisition and organic visibility. The ideal candidate will have deep expertise in developing and executing ASO strategies to optimize app store rankings, improve conversion rates, run international App Store event promos, and working with Apple and Google editorial teams to get app featured. Additionally, this person will collaborate with cross-functional teams to implement A/B testing, analyze performance metrics, and continuously refine strategies to maximize ROI. This role will be responsible for multiple geos, with a primary focus on North America, EU, and DACH regions.
Key Responsibilities:
Develop and execute a comprehensive ASO strategy to improve app store rankings worldwide and increase organic installs.
Increase mobile conversion rates by optimizing app store screenshots and copy.
Improve search term and category rankings in focus geos.
Manage hundreds of SKUs and pricing for promotional offers across supported geos globally.
Build and maintain strong relationships with Apple and Google app store editorial teams to secure featured app placements, stay up to date on best practices, and leverage new opportunities.
Analyze market trends and competitive landscape to identify new growth opportunities.
Work closely with Product teams to design, implement, and analyze A/B split tests to optimize performance and conversion rates.
Provide project management support to ensure marketing initiatives and deadlines are met.
Key Requirements:
1-3 years of experience in mobile app marketing, with a focus on organic growth or ASO.
Track record of managing and optimizing App Store and Google Play listings for an international product.
Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
Hands-on experience with ASO strategies, including keyword optimization, creative testing, and conversion rate optimization.
Experience working with attribution platforms (e.g., AppsFlyer, Adjust, Singular) and mobile analytics tools.
Familiarity with A/B testing methodologies and tools.
Ability to work cross-functionally with Product, Creative, and Data teams to drive growth initiatives.
Strong project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
Excellent communication and presentation skills, with experience presenting data-driven insights to stakeholders.