About AVB:
AVB is a fast growing, stable company that has a solid mission. Our passion is helping small business owners successfully grow their business. AVB is a full service marketing agency with an experienced development team, smart strategy team, along with the rest of our dream team of enthusiastic, entrepreneurial minded individuals who want to help drive the success of our clients who we think of as family. We strongly believe in our mission and are always driving for results.
We have 250 employees and still growing as we support our growing client base. We have offices in Sacramento California and Secaucus, New Jersey and are remote with the option to go into the offices as needed. We have a strong culture and our leadership believes in investing in our people and creating the best place for you to call home.
We offer competitive salaries, full benefits, flexible remote work environment, employee reimbursement program that will support with enriching your life, EAP, employee discounts, annual allowance for AVB apparel, 401k options, robust sick time policy along with minimum of 10 days vacation time that starts accruing from your first day.
We are always looking for smart, resourceful and dynamic people to join the team. If you are looking for a team that will welcome you, collaborate with you, challenge you and help develop your skills to the next level then we are looking for you.
www.avbmarketing.com
Position Summary:
As a Marketing Audit Specialist, you are responsible for analyzing, auditing, and testing Digital Marketing campaigns across multiple platforms. Working by side with other teams, you will help assist in setting up and monitoring tracking reports for campaigns to ensure they are optimized and hitting our campaign KPI’s.
Job Functions:
Set targets, monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
Audit digital marketing campaigns to eliminate any errors across multiple platforms
Assists in coordinating, developing, and implementing the company’s digital marketing strategies
Analyze and assess the performance of the online campaigns & related data to identify and optimize different areas to increase performance
Implement automated analytics reporting across Google Analytics, Facebook Analytics, and AdWords to improve campaign effectiveness across channels
Conduct measurement and analysis on the effectiveness and efficiency of digital marketing programs
Partner with Analytics to present findings, analysis, and recommendations to senior management
Provide daily, weekly, and/or monthly campaign performance reports
Communicate with team members on campaign developments, timelines, and results
Occasionally present vital data and conclusions to management
Qualifications:
Minimum 5 years of digital marketing experience
Proven experience in business, marketing, finance and/or economics
Agency background and experience managing/auditing high volumes of campaigns
Understanding of digital paid media strategies
Experience in analytic tools and the ability to set up tracking/reporting mechanisms to capture key metrics
Experience in measuring & analyzing online marketing campaigns, including paid search and email, display and social
Top notch Excel skills – familiarity with pivot tables and Vlookup function is required
Google Ad-words Certifications (Fundamentals/Search Advertising/Display Advertising/Video Advertising) is a plus
Skills:
Excellent critical thinking skills – the ability to effectively weigh the strengths and weaknesses of different solutions and approaches
Excellent judgment and decision-making skills - effectively weigh the relative cost/benefit of actions
Active listener – the ability to process and understand needs and ask relevant questions
Excellent communicator - be able to explain complicated information effectively and patiently
Excels in all areas of Digital Marketing and is familiar with the latest platforms & trends
Detail-oriented and deadline-driven
Excellent work ethic & positive, can-do attitude
Resourceful, helpful and a team player
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to BrandSource.