Role Overview
The Marketing Operations & Strategy AVP will lead Marketing Practice within the Sports & Gaming vertical - uniting data, strategy, and technology to help clients create personalized, measurable, and scalable marketing experiences.
Responsibilities
Define and execute the marketing strategy, planning, and measurement framework for Sports & Gaming clients, aligning with each organization’s growth priorities.
Serve as the senior voice for marketing transformation, connecting fan, digital media, and commerce data into cohesive engagement strategies.
Partner with client CMOs, CTOs, and data leaders to design integrated roadmaps that combine analytics, automation, and creative orchestration for acquisition and retention.
Lead MarTech architecture and enablement, integrating data, identity, activation, and analytics across platforms such as Adobe, Salesforce, Braze, Iterable, Attentive, and Tealium.
Collaborate with engineering and analytics teams to build scalable, real-time systems that power personalization, decisioning, and performance measurement.
Oversee end-to-end campaign operations and signal-based dynamic journey design across outbound and paid channels (email, push, SMS, in-app, web, and media) tailored to segments, behavioral data, and product interactions - delivering contextual, personalized, and localized experiences at scale ensuring quality, compliance, and operational excellence at the same time
Drive efficiency and innovation through automation, reusable assets, and test-and-learn programs in collaboration with creative and data science teams.
Establish personalization and measurement frameworks, including segmentation, A/B testing, MTA, incrementality, and ROI analysis.
Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized multi-channel customer experiences
Lead and mentor a cross-functional team of strategists, analysts, and campaign specialists while ensuring delivery excellence and profitability.
Support business growth and industry leadership through RFPs, client presentations, and partnerships with MarTech vendors and alliances.
Qualifications
Lifecycle, CRM), ideally within consulting, sports, betting, DTC media, or adjacent industries.
Proven ability to orchestrate multi-channel campaigns across email, in-app, push, and SMS, including standing up new channel infrastructure from the ground up.
Deep understanding of marketing data ecosystems—audience management, consent, tagging, tracking, and activation.
Familiarity with key MarTech platforms across CRM, CDP, Marketing Automation, DAM, CMS, Commerce, and Analytics—such as Adobe Experience Cloud (AEP, Journey Optimizer, Target, CJA), Salesforce Marketing & Data Clouds, Braze, Iterable, Optimove, Oracle Responsys/Eloqua, and Tealium (or similar).
Skilled in data-driven marketing, personalization at scale, and customer journey mapping, leveraging analytics and automation for measurable lift.
Highly analytical with strong command of segmentation, funnel optimization, attribution, and lifecycle performance metrics.
Experienced in applying AI and data science models (e.g., recommendations, predictive triggers) to improve customer engagement and LTV.
Knowledge of data privacy and compliance frameworks including GDPR, CCPA, and CAN-SPAM.
Strategic communicator with client-facing and commercial acumen, adept at engaging VP and C-suite stakeholders and driving delivery excellence.
Bachelor’s degree required; MBA or equivalent preferred. Technical skills (SQL, HTML, JavaScript) and Adobe certifications (AAM, RTCDP, AA, CJA, AJO, Target) are a plus.
Flexible work from home options available.