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Manager, Email & Mobile Marketing (HCo)

Abercrombie and Fitch Co.

Manager, Email & Mobile Marketing (HCo)

Columbus, OH
Paid
  • Responsibilities

    Job Description

    Our Marketing team has the essential responsibility of connecting our customers with our dynamic and ever-evolving brands. Their ownership of immersive campaigns through in-store, digital, social, event marketing and PR channels brings our brands’ vision to the world. This diverse and collaborative team of creative, strategic, and curious individuals are constantly looking for new ways to learn about our consumer and push the envelope in our efforts to reach them.

    The Manager, Email & Mobile Marketing (HCo) will manage email marketing for multiple brands, including domestic and international support for store and online channels. This position will own the email calendar, including the planning of brand building, product launch, promotional, and seasonal marketing support. He/She will collaborate with cross-functional teams to ensure marketing campaign delivery from creative development to quality assurance and deployment approval. The Manager, Email & Mobile Marketing (HCo) will be responsible for developing A/B testing plans including time of day, day of week, subject line, creative, and landing pagelinking tests. This position will drive segmentation strategies, leveraging data to make informed decisions. In addition, this role will own analysis and reporting of email performance, including all relevant key performance indicators and metrics (deliverability, open rate, click rate, unsubscribe rate, revenue per/ email, conversion, etc).

    WHAT WILL YOU BE DOING?

    • Manage the strategic planning, development, and execution of email campaigns for multiple brands at the quarterly, seasonal, and weekly levels, including segmented campaigns and triggered events (welcome email series, cart abandonment, etc) • Analyze and communicate email performance on weekly, monthly, and seasonal time periods at the send and campaign level leveraging the email platform and web analytics data • Develop testing strategies and define requirements, including set-up with vendor partners and insight analysis • Develop and execute email acquisition, retention, and response strategies • Create push notification strategy and in-app messaging strategies • Drive alignment within marketing strategy team, partnering with web, app, store, media, and loyalty teams to orchestrate best-in-class omni-channel marketing programs • Coordinate with cross functional partners (including promotions, design, copy, merchants, CRM, legal, etc.) to ensure flawless marketing campaign delivery • Effectively manage third party vendor relationships to ensure alignment with campaign planning and deployment, achieve efficient process flows, and strategize future initiatives • Present and communicate email marketing strategies throughout the organization, including cross-functional partners and marketing leadership • Manage one direct report

    WHAT DO YOU NEED TO BRING?

    • 5+ years of email marketing experience with a successful track record, either in-house or at an agency/consultancy; email marketing experience required • Bachelor's degree • Ability to set forecasted goals and to develop business strategy that achieves goals • Must have attention to detail with a strong focus on analytics • Strong project management and inter-departmental coordination skills • Highly motivated with ability to thrive in a fluid and demanding environment • Experience managing at least one individual

  • Qualifications

    Qualifications null Additional Information

    ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY / AFFIRMATIVE ACTION EMPLOYER © ABERCROMBIE & FITCH CO. 2012