Position: Account Executive

Reports to: Director of Sales

Department: Sales

Job Description

Want to revolutionize the industrial truck dealership industry?

Our software company is seeking an Account Executive who will acquire new industrial truck dealership clients. As an Account Executive, you will use your experience, domain expertise, and consultative selling skills to identify key opportunities, build strong business relationships and close new business. You will become an expert on our products and services portfolio, and endeavor to share that knowledge with prospects, partners, and industry contacts. This is an outside sales role so the ability to travel both domestically and internationally is key.

This role reports to our Director of Sales and collaborates with multiple departments, such as but not limited to marketing, R&D, and product.

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How you will be contributing

• Use your expertise in industrial truck dealerships (such as forklift dealerships) to create a demand generation plan

• Partner with a Sales Development Representative leverage the demand generation plan and fill your sales pipeline

• Make cold calls, send emails and actively seek connections at events

• Utilize resources available to progress deals to book and to disqualify deals early when they should be disqualified

• Be open to new sales strategies and techniques. Open to coaching and suggestions.

• Operate from a data driven position

• Build relationships

• Conduct discovery sessions with prospects and customers in-person and via web

• Develop and negotiate complex, enterprise-level proposals and contracts

• Forecast sales activity and revenue achievements accurately through proper use of our sales tools

• Collaborate closely and proactively with Senior Leadership, Product Experts and Technical Services to share client feedback, close deals and effectively execute sold transactions

• Serve as an ambassador for our company, unfailingly operating with integrity, verve and follow through

• Travel as necessary, ~25%

• Lead or participate in other assigned projects

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What we are hoping to find in your background

• Work experience at or with industrial truck dealerships; evidence of industry expertise
• Competitive drive to hunt for new opportunities and become a dependable trusted advisor to external & internal parties
• Process and relationship driven with a proven ability to be consistent in activities that drive sales success
• Ability to deliver presentations and explain technical solutions to both technical and non-technical audiences
• Disciplined approach to daily CRM usage and following a proven sales process
• Exceptional listening skills and desire to help your clients and colleagues
• Business-minded with an understanding of contracts, revenue, margins and developing mutually beneficial deals with clients and closing complex cycles
• Sales experience, ideally software sales experience (Saas/Cloud) experience. Please apply if you have industrial truck dealership experience and some sales even if the sales experience isn't in software
• Must have demonstrated success securing new clients (logos) and growing a sales territory
• AI-Enhanced Content Creation - Proficiency in using AI tools to enhance content creation, personalize messaging, and improve workflow efficiency.

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Who you will be working for

Texada is the leading growth engine for equipment dealerships and rental businesses with one purpose-built platform. From CRM, quoting, to rentals, service, parts, and fleet management, we connect your teams and give them the tools to work faster, smarter, and drive growth.

Whether you're a full-line dealership with rental operations or a dedicated rental company, Texada delivers industry-proven software that adapts to your workflows and scales with your business.

Built for the real-world complexity of equipment, our cloud-based platform is trusted by leading dealerships and rental businesses around the globe.

Work Better. Grow Faster. Stay in Control.

[www.TexadaSoftware.com

](http://www.texadasoftware.com?utm_source=chatgpt.com)

At Texada We Are…

Purposeful, Passionate, and Proud: We are here to make a difference - to our industry, our customers, and to each other.

**Innovators & Learners: **We innovate our products and our company. Our innovation involves trying new things, that sometimes work well and other times doesn't. As we try we learn, and as long as we learn we are succeeding.

Driven to improve, not to be perfect: We are fanatical about improving our products and our company. Our bias is for improvement, not perfection. “Most Improved” is our favorite award.

Delivering our Long-term Vision Today: We have a long-term vision for transformation in our industry. Our vision is for the long term, but we are impatient to bring it to life. We find ways bring our vision to life today.

PowerfulTogether: We recognize that while we are built from different people and cultures we are better and stronger together. We embrace our diversity with a firm commitment to being PowerfulTogether.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Texada is committed to Employment Equity and encourages applications from every race, religion or belief and ethnic origin, regardless of age, disability, sexual orientation, or gender identity.

Texada fosters an inclusive and accessible environment. If you need assistance or accommodation during the recruitment process, you may contact us during the interview process and we will work with you to support your request.