Job Description

The DIGITAL MEDIA DATA ANALYST supports day-to-day corporate and client projects by planning, executing, monitoring, analyzing, and optimizing digital advertising initiatives, including programmatic, paid search, and social media. This role will be responsible for executing audience, platform, and partner research; developing media mix and budget recommendations; managing relationships with outside vendors/partners; reporting on campaign metrics; and providing actionable recommendations for improving performance on an ongoing basis. To be successful, the Digital Media Planner will need to develop an in-depth knowledge of the industries in which the company and its clients operate to determine which online media channels and tactics will yield the greatest reach and be most effective in achieving campaign goals.

RESPONSIBILITIES OF THE DIGITAL MEDIA DATA ANALYST:

• Plan and manage programmatic media buys through a variety of channels.
• Provide digital media expertise and understand best practices to improve campaign performance.
• Maintain and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and other important account metrics.
• Plan, launch, track, and analyze corporate and client PPC/Paid Search initiatives.
• Manage and monitor corporate and client SEO/SEM efforts.
• Review, and perform daily account responsibilities associated with Google Ads and other search platforms.
• Monitor corporate and client campaign performance; update internal team with results daily.
• Summarize and communicate status and analysis of all campaigns with appropriate internal contacts and client teams, including building client-facing reports in Excel and/or PowerPoint with data visualization, insights and analysis on campaign performance, and recommendations for future campaigns.
• Research and maintain a record of trends, innovations, and changes that affect the digital media and advertising industry.
• Achieve monthly team and individual productivity goals.

QUALIFICATIONS OF THE DIGITAL MEDIA DATA ANALYST:

• Minimum 2 years of digital media experience.
• Certification in Google Analytics and/or Google Ads preferred.
• Experience planning, executing, and monitoring PPC campaigns on paid search platforms (e.g., Google Ads, Microsoft Advertising).
• Working knowledge of SEO and SEM tactics.
• Proficiency in Web Analytics Tools (e.g., Google and/or Adobe Analytics, Google Tag Manager).
• In-depth knowledge of popular and emerging digital advertising tactics, including traditional display, native, retargeting, social media, live-stream and pre-roll video advertising, and in-app mobile advertising.
• Experience running both B2B and B2C paid campaigns.
• High proficiency in Microsoft Excel with knowledge of formulas & pivot tables.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• A data-driven, independent, and analytical approach to problem solving.
• Self-starting, positive work ethic to consistently meet and exceed objectives and take on more responsibility.
• Stays abreast of new trends and platforms.
• Strong problem-solving and follow-up skills; must be proactive and take initiative.
• Professionalism and ability to maintain the highest level of confidentiality.
• Effectively communicates concepts with team members.
• Encompasses a positive, friendly attitude while working through day-to-day operations.
• Bachelor's degree preferred.

BENEFITS:

• Salary range dependent on experience, $42,000 - 50,000.
• Paid Vacation Time, Paid Sick Time, and Paid Holidays
• Medical/Vision/Dental Insurance, Voluntary Life & AD&D Insurance, Short-Term & Long-Term Disability, Critical Illness & Accident Insurance, ID Theft & Legal Shield
• 401(k) with employer matching
• Casual office-setting that provides a relaxed yet productive work environment

COVID-19 PRECAUTIONS:

• Personal protective equipment required when unable to social distance.
• Temperature screenings
• Social distancing guidelines
• Sanitizing, disinfecting, and cleaning procedures
• The office is sanitized daily

ABOUT ACCUDATA INTEGRATED MARKETING

WHY ACCUDATA

In a world that’s adopted long hours and family strains as part of doing business, AccuData remains committed to a healthy work-life balance. Our working hours are 9am to 5pm each day with a paid 30-minute lunch break and a relaxed work environment. We award additional vacation time for vaccinations; and offer an industry-leading benefits package. We foster collaborative working practices and encourage our team to reach beyond their job descriptions to upskill themselves.

AccuData values its employees above all else. With many team members holding tenure of 10 years or longer, the AccuData team is truly a family. Team building events, healthy workplace initiatives, and volunteer activities to support the local community are part of our culture AccuData.

If you are a creative problem solver seeking an organization that values your individual contribution as part of a collective effort, look no further!

WHY SOUTHWEST FLORIDA

Southwest Florida is best known for its tropical climate with plenty of sunshine, water, wildlife, and a unique environmental ecosystem consisting of preserves, sanctuaries, swamps, and estuaries. The region has approximately 1.2 million residents and a workforce of more than 500,000. It is also one of the fastest-growing areas in the United States, with a recent surge in families looking for a better quality of life post-pandemic.

The AccuData offices are located near the downtown Fort Myers area, a short drive from the historical Edison and Ford Winter Estates, and surrounded by family-friendly communities. It is close to the sprawling waterfront city of Cape Coral and boasts many first-class schools, restaurants, and recreation options.

Fort Myers itself is the ideal gateway to the region – only two hours to the vibrant culture of Miami and the laid-back island lifestyle of Key West; two hours to the exciting architecture and restaurants of the Tampa region; and three hours to the theme parks and nightlife of Orlando. Fort Myers offers some of the best beaches in the country and a fun, active lifestyle for families of all sizes.

NOTE: We work in a team environment and are collaborative. This is not a virtual position and is office based in Fort Myers, FL. We happily consider out of state candidates but do not offer relocation assistance.

WHAT WE DO

AccuData Integrated Marketing serves as an embedded data, insights, and performance team to agencies and brands across the U.S. Backed by the power of more than 400 data providers and 30 years of real-world marketing expertise, AccuData’s dedicated team helps businesses acquire, retain, and grow a profitable customer base by driving direct marketing success.

FOR MORE INFORMATION ABOUT ACCUDATA INTEGRATED MARKETING CAREERS PLEASE VISIT:

http://www.accudatacareers.com

WE ARE AN EQUAL OPPORTUNITY EMPLOYER

Company Description

At AccuData, “Work Hard, Play Hard” isn’t just an expression; it’s a way of doing business. We believe that the happiest employees are the most productive. We strive for employees to maintain a full, balanced life. A number of team-building and social activities occur throughout the year, as well as opportunities to collectively impact our local communities. We work 35 hours a week and are paid for 40! We are pleased to support numerous local non-profit and community service programs throughout our respective local communities. Whether preparing home cooked meals for Ronald McDonald House Charities® or participating in fundraising runs for Make-A-Wish®, our AccuData family values the ability to give back. Perhaps the most appealing aspect of working at AccuData is our relaxed, yet professional culture of success. Jeans and t-shirts are typical office attire, even for the executives. Teamwork is an everyday occurrence and made easy with our open workspaces.