Job Description

• Assist with the planning and execution of social media campaigns on key platforms (Facebook, Instagram, etc.).
• Assist in scheduling social content under the supervision of the Assistant Manager of Digital Marketing.
• Monitor social channels for trending news, ideas, and content opportunities, under the supervision of the Marketing Manager.
• Conduct monthly reporting and analysis of social campaigns across all platforms.
• Conduct weekly reporting of sales and activities with E-Retailers on .com platforms.
• Manage the submission and delivery of creative requests for new launches and material updates with E-Retailers.
• Create and maintain marketing program PIFs and Item Masters for seasonal promotional programs and new product introduction. Develop and communicate all relevant paperwork for new item setups (NPOs, AX set).
• Conduct regular audits of E-Retailer websites in order to maintain updated product images and copy.
• Assist with planning of sampling and GWP campaigns online with E-Retailers, coordinating with Creative, Purchasing, Sales, and Operations.
• Monitor execution of sampling and GWP campaigns, and prepare regular reports to track results.
• Monitor competitors’ brand pages on key E-Retailers’ websites and additional exposure online. Manage category analysis for retailer meetings and as needed.
• Suggest activities and initiatives to drive more traffic, sales and exposure to our brand page on key E-Retailers’ websites.
• Track and share valuable industry insights, bringing creative ideas to the team.
• Support the planning and execution of multiple special projects, including new program launch components.
• Develop program briefs and visuals for retailer catalog exposure, retailer.
• Conduct SKU analysis and recommend items for discontinuance.
• Manage invoice setup, PO creation, routing, and approval for category.
• Work closely with Operations to oversee logistics of special order/exceptional fragrance items.
• Provide administrative support for the Marketing team and assist in program launches and management if/when necessary. Carry out administrative and data entry-related tasks and maintain organized files for Marketing team.
• Perform all other job-related activities as directed by the Assistant Manager of Digital Marketing.

Qualifications

• Bachelor’s degree
• 1+ years of experience in Marketing, preferably within the prestige fragrance industry
• Must be digitally literate and social media savvy
• Strong analytical skills
• Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions as well as with retailer teams
• Effective project management skills, strong attention to detail, and the ability to stay organized and manage multiple priorities
• Excellent copywriting skills
• Strong computer skills (Excel, Word, and PowerPoint)
• Adobe (Photoshop, InDesign, Illustrator) knowledge is required

Additional Information

Based out of the NY office with travel required based on the needs of the business