Job Description

Assist in the development and execution of Marketing programs, with a focus on digital executions, for Acqua di Parma North America for all existing and new products.

• Assist with the planning and execution of social media campaigns on key platforms (Facebook, Instagram, etc.).
• Assist in scheduling social content under the supervision of the Marketing Manager.
• Monitor social channels for trending news, ideas, and content opportunities, under the supervision of the Marketing Manager.
• Conduct monthly reporting and analysis of social campaigns across all platforms.
• Conduct weekly reporting of sales and activities with E-Retailers on .com platforms.
• Manage the submission and delivery of creative requests for new launches and material updates with E-Retailers.
• Create and maintain marketing program PIFs and Item Masters for seasonal promotional programs and new product introduction. Develop and communicate all relevant paperwork for new item setups (NPOs, AX set).
• Conduct regular audits of E-Retailer websites in order to maintain updated product images and copy.
• Assist with planning of sampling and GWP campaigns online with E-Retailers, coordinating with Creative, Purchasing, Sales, and Operations.
• Monitor execution of sampling and GWP campaigns, and prepare regular reports to track results.
• Monitor competitors’ brand pages on key E-Retailers’ websites and additional exposure online. Manage category analysis for retailer meetings and as needed. 
• Suggest activities and initiatives to drive more traffic, sales and exposure to our brand page on key E-Retailers’ websites.
• Track and share valuable industry insights, bringing creative ideas to the team.
• Support the planning and execution of multiple special projects, including new program launch components.
• Develop program briefs and visuals for retailer catalog exposure, retailer.com updates & editorial, and sell sheets.
• Conduct SKU analysis and recommend items for discontinuance.
• Manage invoice setup, PO creation, routing, and approval for category.
• Work closely with Operations to oversee logistics of special order/exceptional fragrance items.
• Provide administrative support for the Brand Marketing team and assist in program launches and management if/when necessary. Carry out administrative and data entry-related tasks and maintain organized files for the Marketing team.
• Perform all other job-related activities as directed by the Marketing Manager.

Qualifications

• 4+ YEARS of experience in Digital Marketing, preferably within the prestige fragrance industry
• Must be digitally literate and social media savvy
• Strong analytical skills
• Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions as well as with retailer teams
• Effective project management skills, strong attention to detail, and the ability to stay organized and manage multiple priorities
• Excellent copywriting skills
• Strong computer skills (Excel, Word, and PowerPoint)
• Limited travel based on needs of the business
• Fluency in Italian preferred but not required

Additional Information

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.