Job Description

We are currently hiring for a Digital Marketing Manager to join our executive team. The Digital Marketing Manager is responsible for developing, initiating, creating and overseeing digital advertising campaigns as well as spearheading advertising and marketing solutions for Active Life Medical Products and Active Life Adult Day Care. We’re looking for someone with experience who can expand our brand’s reach while increasing brand loyalty, awareness and lead generation. This position will work for both Active Life Medical Products, Inc. and Active Life Adult Day Care, Inc. remotely. This position is eligible for salary plus bonus.

Job Responsibilities:

• Develop, plans and executes all web, SEO/SEM, database advertising, email, social media, and display advertising campaigns.
• Manage PPC campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital advertising campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital advertising.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.
• Manage all aspects of advertising operations, including personnel
• Communicate with President and Vice President about advertising goals and results.

Qualifications:

• Experience as part of a team that has launched/brought a new brand to market or worked on an innovation project within their organization that married trends to opportunity
• Depth of experience in major areas of marketing including brand strategy and product marketing; digital marketing, commercial activation, live services and communications
• Experience working with research departments to define tests and interpret data to effectively break down complex problems into consumable and actionable steps
• Demonstrated success in crafting a clear strategic vision that was communicated clearly and adopted through all levels of an org and delivered results including market share, sales growth and profitability
• Excellent abilities to provide clear and concise direction/feedback to stakeholders as well as the ability to influence and collaborate with others
• 3+ years’ experience in B2C digital advertising utilizing multiple marketing strategies, lead generation and SEO
• Brand Management: 3 years (Preferred)
• Graphic design: 3 years (Preferred)
• Marketing: 3 years (Preferred)

Education:

• Bachelor’s degree in marketing or a related field

Job Type: Full-time / Exempt

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off

Schedule:

• Monday to Friday (weekends)

Work Remotely:

• Yes.

EOE

Company Description

Active Life Medical Products, Inc is a BOC accredited, Disposable Medical Supply provider located in San Joaquin county. At Active Life Medical, we are committed to improving the quality of daily living of those we service by providing the highest quality product and customer care and therefore we seek to build a team that is compassionate and fierce in dedication to service our customers.