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Advertising Reporting Analyst

AcuityAds

Advertising Reporting Analyst

National
Full Time
Paid
  • Responsibilities

    Picture this: a modern corporate culture intersects with state of the art technology in the fastest growing industry in the online advertising worldwide.

    We don’t just offer competitive salaries and benefits, at AcuityAds, we value the health and happiness of our employees from a holistic perspective. Our corporate wellness efforts span from an in-house registered massage therapy service, to weekly catered lunches, a fully stocked and functioning kitchen, team gatherings, and more. We offer structured employee recognition awards and financial wellness programs.

    We are growing fast so this is the perfect time to join our team. You have the amazing opportunity to make an impact in a big way in a company that is poised for growth.

    Analysis & Reporting

    Design and implement custom interactive reports and dashboards showing the impact of paid media on performance

    Transform raw data collected through our internal systems into actionable information

    Create reports to help team members at all levels easily keep an eye on performance, improve efficiency and reduce waste

    Analyze and identify key insights in relation to overall objectives of maximizing Advertising/Marketing ROI

    Analyze data to gain understanding of trends, behaviors and relationships

    Create and present insights gleaned from performance to Strategy and Investment teams and clients

    Implementation

    Develop and execute processes for accurate data capture implementation across all assigned campaign projects

    Work with internal teams to identify and resolve issues that arise throughout the duration of a campaign with regards to data capture

    Strategic Planning

    Work with internal teams to create measurable online and offline media campaign objectives and key performance indicators

    Qualifications and Skills

    Education in marketing/advertising, statistics, mathematics, business, economics, management information systems or related field

    A comprehensive grasp of data visualization methods, techniques and abilities

    Knowledge of current issues within the online media industry, such as attribution, data collection, targeting and privacy are preferred, but not required

    Must feel comfortable learning new systems and tools

    Can turn around projects and meet deadlines

    Ability to multi-task and adapt to change in a fast paced and constantly evolving environment

    Must be a pro-active, curious, creative problem solver

    Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships

    Ability to collect end-user requirements and work independently

    Advanced MS Office skills (MS Word, Excel, PowerPoint)

    Familiarity with advertising, media and direct response marketing data is preferred, but not required

    Working knowledge of media measurement tools including 3rd party ad serving, syndicated research and web analytics is desired

    Exceptional organizational skills, paying close attention to detail

    Must be comfortable turning data into decision making information, and communicating the story the data is telling to internal stakeholders as well as clients