Job Description

PAID SEARCH MANAGER : LEAD GENERATION [HOME SERVICES FOCUSED]

WHO WE'RE LOOKING FOR PROFESSIONALLY:

We look for curious + innovative minds who's foundation is proven experience but who's ambition is something new + more. The successful candidate, your primary responsibility will be: ownership and management of all aspects of PPC/SEM/Paid Search/Google + Microsoft Ads(hittin' all the keywords here), building, optimizing + growing profit-driven accounts. The ideal candidate has agency experience and is comfortable working with both Lead Generation + Ecommerce focused campaigns. They value experimenting to drive CRO, can implement + think critically to troubleshoot conversion tracking, & possess a proven track record in performance. Innovation + ambition is highly rewarded + embraced, we are always looking for out-of-the-box ways to help clients gain a competitive advantage. Budget is no object to our clients when ROAS is consistent... so experience in efficiently scaling budgets is imperative. The ideal candidate will be a team player, capable of prioritizing independently and adhering to tight schedules with enthusiasm and grace. The ability to collaborate, listen and incorporate other people's ideas and feedback is a must. This is a highly rewarding position, with the opportunity to work on high-profile performance campaigns and develop the search strategy for our diverse SMB portfolio. We're passionate about pushing the boundaries of digital advertising, so as a part of our team we'll want to hear your input and ideas. But listening well is also a critical skill. We expect - and equip - our team members to stay on the leading edge of performance and technology trends.

WHO WE'RE LOOKING FOR PERSONALLY:

We like people. Advertising is easy to treat as a commodity, and we consistently challenge that. We aim to be long-term partners of our clients and as such believe in developing meaningful relationships with them to really identify their hopes and dreams and how our performance expertise + consultative approach can help them reach their wildest aspirations. It's a collaborative effort, so it's important we are open + hold each other accountable as well. As such, that takes a lot of self-confidence, communication, and empathy. Sometimes, an idea we had does not pan out, and we have to own that quickly and objectively. Sometimes we have to analyze + challenge client's beliefs or processes, and we have to do so sensitively and vulnerably. Most times, we're kickin' ass and making it fun, and we just have to be humble and never take our wins for granted. What's important to us is that we have good people who care, and are tough on performance but easy on emotion and realize it's all part of the process, and just be committed to doing the best we can with our fellow people every day we're lucky enough to do it.

CULTURE:

We are a passionate people and a flat, non-political organization. Everyone on the team is a senior-level subject matter expert, and respected as such. This means we are always collaborating and experimenting to find the best results possible in an unbiased way, and everybody can + should lend experience to our collective goals of growth for our clients, each other, and our agency. However everyone has different styles, and that's respected as well. If you are your best self when left alone to grind on your strategies, or super vocal and engaged and want to work directly with your clients and other SMEs, you're empowered and entrusted to do whatever you please to create your best work. Before the world changed we did monthly happy-hours, and instead of taking them virtual we now do empowerment hours, where every Friday there are 0 meetings and you're empowered to spend some time growing however you want. Whether that's via a new tool demo you want to add to your stack or a new certification you want to take, it's totally up to you. Sometimes that will also be a guest-speaker day. Building company culture is a little trickier when you're all virtual, but we try to get creative in staying connected & inclusive without mandating socialization.

RESPONSIBILITIES:

• Empathize + understand client pain points + goals, and how your expertise in Paid Search can support their business growth
• Ability to develop high-performance Paid Search campaigns, and integrate it seamlessly into multi-channel marketing strategy
• Attention to detail, observing tight campaign parameters + QAing your work is critical in achieving high-quality results
• Own and manage the account activation and daily optimization tasks
• Manage + pace campaign budgets
• Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled
• Plan and manage allocated budgets and consistently implement new experiments to maintain reliable performance while still incrementally improving KPIs continuously
• Take ownership of all aspects of the Paid Search campaigns: Implementation and execution of all Google Ads, Microsoft Ads, Display Network, Gmail, Youtube, dynamic retargeting, and other Search oriented digital marketing efforts
• Monitor and optimize all campaigns on a daily, and weekly basis to meet spend revenue and lead volume goals for ROI, using Google Ads, Bing Ads Shopping, Youtube, Amazon, Shopify, and other resources.
• Conduct competitive research + analysis to understand market + develop different strategies
• Review SEM data for keyword insights and trends
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, audience segmentation, attribution, and other aspects of paid search.
• Analyze and discuss Paid / Social Media Marketing strategies, results, and ROI with clients during Marketing meetings
• Measure, analyze and optimize efforts and effectively communicate your strategy and learnings
• Conduct keyword, trend, and audience research
• Track and report performance regularly
• Evaluate and recommend new online marketing opportunities and technologies

QUALIFICATIONS:

• Google Ads & Analytics Certified
• Experience building feeds, ad customizers & setting up conversion tracking
• Experience with Google Tag Manager & Google Analytics setups
• Understanding of Profit Driven // Performance Marketing & Metrics
• 3-5 years of experience in a digital agency, preferably of Premier Partner status, with focus
• Demonstrated experience in managing large and complex Paid Search campaigns
• Deep understanding of how Paid Search interacts with Display Media, SEM, SEO, Affiliate, Feeds, Mobile and Attribution
• Proven ability to think strategically, making credible recommendations to clients that drive measurable results; identifies and pursues opportunities to grow business
• Understands Paid Search campaign management technology from implementation to daily management of optimization features
• Ability to think strategically and identify and resolve problems in a client-centric environment
• Experience working with financial data and budgets
• Excellent communication and presentation skills both verbal and written
• High levels of integrity, autonomy, and self-motivation

BENEFITS:

• Remote Work Options

• Pay Commensurate With Applicable Experience

• Paid Time Off

• Paid Holidays

• Health Insurance Options

• 401k

Company Description

We are a boutique direct advertising agency whose performance obsession has propelled us into ad-tech. Our tech-forward, consultative + agnostic approach to performance-driven ad campaigns is what makes us be able to achieve more. We are full-service with a diverse team + skillset, allowing our clients to have a single partner for all things digital + traditional media.