Job Description
AD LEVERAGE PAID SOCIAL MEDIA MANAGER
SUMMARY
WE ARE SEEKING A TALENTED INDIVIDUAL WITH A CREATIVE MIND AND ATTENTION TO DETAIL TO JOIN OUR MARKETING TEAM. THE SUCCESSFUL CANDIDATE, YOUR PRIMARY RESPONSIBILITY WILL BE: OWNERSHIP AND MANAGEMENT OF ALL ASPECTS OF PAID SOCIAL, UTILIZING STRATEGIC SALES FUNNELS & RECOVERY CAMPAIGNS. YOU ARE HIGHLY EXPERIENCED IN CRO & CONVERSION TRACKING, WITH A PROVEN TRACK RECORD AND METHODOLOGY FOR TURNING COLD AUDIENCES HOT, AND ROCKETING SALES TO THE MOON. BUDGET IS NO OBJECT TO OUR CLIENTS, WHEN ROAS IS CONSISTENT... SO EXPERIENCE IN EFFICIENTLY SCALING BUDGETS IS IMPERATIVE. YOU SPEAK DEVELOPMENT AND IMPLEMENTATION OF ALL DIGITAL ASSETS FOR THE PAID SOCIAL CAMPAIGNS FLUENTLY. IDEAL CANDIDATE WILL BE A TEAM PLAYER, CAPABLE OF JUGGLING MULTIPLE PROJECTS AND ADHERING TO TIGHT SCHEDULES WITH ENTHUSIASM AND GRACE. THE ABILITY TO COLLABORATE, LISTEN AND INCORPORATE OTHER PEOPLE'S IDEAS AND FEEDBACK IS A MUST. THIS IS A HIGHLY REWARDING POSITION, WITH THE OPPORTUNITY TO WORK ON HIGH-PROFILE E-COMMERCE & LEAD GENERATION CAMPAIGNS AND DEVELOP THE BUYER'S JOURNEY FOR OUR DIVERSE CLIENT PORTFOLIO. WE'RE PASSIONATE ABOUT PUSHING THE BOUNDARIES OF DIGITAL MARKETING, SO AS A PART OF OUR TEAM WE'LL WANT TO HEAR YOUR INPUT AND IDEAS. BUT LISTENING WELL IS ALSO A CRITICAL SKILL. WE EXPECT - AND EQUIP - OUR TEAM MEMBERS TO STAY ON THE LEADING EDGE OF DESIGN AND TECHNOLOGY TRENDS.
CULTURE
OUR CLOTHES ARE CASUAL AND RELAXED, AND OUR WORK ETHIC IS HIGHLY PROFESSIONAL. IT IS OUR CULTURE FOR EACH TEAM MEMBER TO CHALLENGE THE STATUS QUO, EXPRESS THEIR OPINIONS, AND TO STAND UP, ASK FOR THE BALL AND RUN WITH IT TO MEET OUR AGGRESSIVE GOALS. WE ALSO HAVE A LOT OF FUN TOGETHER! WE’RE ALWAYS LOOKING FOR THE BEST, BRIGHTEST, HIGH ENERGY, RESULTS-DRIVEN ROCK STARS TO JOIN OUR TEAM. WE REWARD INNOVATION, CREATIVITY AND THE ABILITY TO JUST GET STUFF DONE.
RESPONSIBILITIES
OWN AND MANAGE THE ACTIVATION STRATEGY AND DAILY OPTIMIZATION TASKS
ABILITY TO DEVELOP HIGH LEVEL PAID SOCIAL STRATEGY, LEVERAGE ACROSS PLATFORMS AND INTEGRATE PAID MEDIA INTO MULTI-CHANNEL MARKETING STRATEGY
MANAGE CAMPAIGN BUDGETS AND ADVISE ON RECOMMENDED CAMPAIGN OPTIMIZATION
ENSURE CAMPAIGN DELIVERY, PERFORMANCE AND ADVERTISER GOALS ARE BEING FULFILLED AS SCHEDULED
PLAN AND MANAGE ALLOCATED CAMPAIGNS AND IMPLEMENTS NEW INITIATIVES THAT EXCEED CLIENT KPIS
MANAGE AND DEVELOP DIRECT REPORTS AND IS ACCOUNTABLE FOR CAREER DEVELOPMENT
MANAGE ADS, AUDIENCES, PIXELS, CATALOGS, FORMS, REPORTS AND OTHER RELATED TOOLS.
UNDERSTAND & REFINE SALES STRATEGY, AND APPLY THE KNOWLEDGE TO IMPLEMENT DIGITAL MARKETING CAMPAIGNS.
TAKE OWNERSHIP OF ALL ASPECTS OF THE DIGITAL MARKETING CAMPAIGN: IMPLEMENTATION AND EXECUTION OF ALL PAID SOCIAL MEDIA MARKETING CAMPAIGNS.
MONITOR AND OPTIMIZE ALL CAMPAIGNS ON A DAILY, AND WEEKLY BASIS TO MEET SPEND REVENUE AND LEAD/SALES VOLUME GOALS FOR ROAS.
DESIGN & TEST ALL ASPECTS OF ADS INCLUDING GRAPHICS, CONTENT, CAPTIONS, VIDEO, FORMATS, ETC.
ANALYZE AND DISCUSS PAID SOCIAL MEDIA MARKETING STRATEGIES, RESULTS AND ROI WITH CLIENTS DURING MARKETING MEETINGS.
MANAGE AND EXECUTE PAID EFFORTS ON SOCIAL CHANNELS (FACEBOOK, INSTAGRAM, TWITTER, SNAPCHAT, LINKEDIN, PINTEREST ETC.)
MEASURE, ANALYZE AND OPTIMIZE EFFORTS AND EFFECTIVELY COMMUNICATE YOUR STRATEGY AND LEARNINGS.
TRACK AND REPORT PERFORMANCE REGULARLY
ORGANIZE CLIENT FACING MEDIA PROPOSALS (IN KEYNOTE)
EVALUATE AND RECOMMEND NEW ONLINE MARKETING OPPORTUNITIES AND TECHNOLOGIES
QUALIFICATIONS
FACEBOOK BLUEPRINT CERTIFIED
EXPERIENCE BUILDING CATALOGS, AUDIENCES & SETTING UP CONVERSION TRACKING IN PIXELS
EXPERIENCE WITH GOOGLE TAG MANAGER
UNDERSTANDING OF PROFIT DRIVEN // PERFORMANCE MARKETING & METRICS
3-5 YEARS OF EXPERIENCE IN A DIGITAL AGENCY
DEMONSTRATED EXPERIENCE IN MANAGING LARGE AND COMPLEX PAID SOCIAL MEDIA CAMPAIGNS
DEEP UNDERSTANDING OF HOW PAID SOCIAL INTERACTS WITH DISPLAY MEDIA, SEM, SEO, AFFILIATE, FEEDS, MOBILE AND ATTRIBUTION
PROVEN ABILITY TO THINK STRATEGICALLY, MAKING CREDIBLE RECOMMENDATIONS TO CLIENTS THAT DRIVE MEASURABLE RESULTS; IDENTIFIES AND PURSUES OPPORTUNITIES TO GROW BUSINESS
UNDERSTANDS PAID SOCIAL CAMPAIGN MANAGEMENT TECHNOLOGY FROM IMPLEMENTATION TO DAILY MANAGEMENT OF OPTIMIZATION FEATURES
ABILITY TO THINK STRATEGICALLY AND IDENTIFY AND RESOLVE PROBLEMS IN A CLIENT-CENTRIC ENVIRONMENT
EXPERIENCE WORKING WITH FINANCIAL DATA AND BUDGETS
EXCELLENT COMMUNICATION AND PRESENTATION SKILLS BOTH VERBAL AND WRITTEN
HIGH LEVELS OF INTEGRITY, AUTONOMY, AND SELF-MOTIVATION
PAY & BENEFITS
PAY COMMENSURATE WITH APPLICABLE EXPERIENCE
PAID TIME OFF
PAID HOLIDAYS
HEALTH INSURANCE OPTIONS
401K
GREAT COFFEE & SNACK BAR!
ABOUT US
UNLIKE OTHER AGENCIES, AT AD LEVERAGE, WE DESIGN CAMPAIGNS THAT WILL NOT ONLY POSITION YOUR BRAND AS THE TOP-OF-MIND CHOICE AMONGST YOUR TARGET CONSUMER, BUT THAT WILL SIMULTANEOUSLY GIVE YOU THE DAY-TO-DAY R.O.I. NECESSARY TO GROW YOUR CAMPAIGN OR COMPANY AT THE DESIRED PACE.
OUR MISSION IS SIMPLE...TO ENSURE THERE IS NO BETTER METHOD OR MESSAGE TO FACILITATE A RESPONSE INSPIRING INTERACTION WITH OUR CLIENT'S TARGET CONSUMER THAN THAT BEING USED.
THIS POSITION IS FULL-TIME, 8 HOURS A DAY, MONDAY - FRIDAY IN OUR THOUSAND OAKS OFFICE.
HOW TO APPLY
TO BE CONSIDERED, PLEASE SEND RESUMES TO INFO@ADLEVERAGE.COM
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Company Description
Unlike other agencies, at Ad Leverage, we design campaigns that will not only position your brand as the top-of-mind choice amongst your target consumer, but that will simultaneously give you the day-to-day R.O.I. necessary to grow your campaign or company at the desired pace. Our Mission is simple...to ensure there is no better method or message to facilitate a response inspiring interaction with our client's target consumer than that being used. This position is full-time, 8 hours a day, Monday - Friday in our Thousand Oaks office, barring any pandemics. For now, WFH is the norm!