Job Description

PAID SEARCH - PPC - SEM MANAGER // LEAD GENERATION & HOME SERVICES FOCUS

DO YOU LOVE PERFORMANCE DRIVEN PAY PER CLICK & PROVING OUT CAMPAIGNS TO SCALE? LET'S TALK!

We are seeking a talented individual with a creative mind and attention to detail to join our marketing team. The successful candidate, your primary responsibility will be: ownership and management of all aspects of PPC/SEM/Paid Search/Google Ads(hittin' all the keywords here), utilizing strategic sales funnels & recovery campaigns. You are highly experienced in CRO & conversion tracking, with a proven track record and methodology for turning cold audiences hot, and rocketing conversions to the moon. Budget is no object to our clients, when ROAS is consistent... so experience in efficiently scaling budgets is imperative. You speak development and implementation of all digital assets for the paid social, paid search and shopping campaigns fluently. Ideal candidate will be a team player, capable of juggling multiple projects and adhering to tight schedules with enthusiasm and grace. The ability to collaborate, listen and incorporate other people's ideas and feedback is a must. This is a highly rewarding position, with the opportunity to work on high-profile performance campaigns and develop the buyer's journey for our diverse product portfolio. We're passionate about pushing the boundaries of digital marketing, so as a part of our team we'll want to hear your input and ideas. But listening well is also a critical skill. We expect - and equip - our team members to stay on the leading edge of design and technology trends.

CULTURE:

Our clothes are casual and relaxed, and our work ethic is highly professional. It is our culture for each team member to challenge the status quo, express their opinions, and to stand up, ask for the ball and run with it to meet our aggressive goals. We also have a lot of fun together! We’re always looking for the best, brightest, high energy, results-driven Rock Stars to join our team. We reward innovation, creativity and the ability to just GET STUFF DONE.

RESPONSIBILITIES:

• Ability to develop high level ppc strategy, leverage ppc across platforms and integrate paid media into multi-channel marketing strategy
• Own and manage the activation strategy and daily optimization tasks
• Manage campaign budgets and advises on recommended campaign optimization
• Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled
• Plan and manage allocated campaigns and implements new initiatives that exceed client KPIs
• Manage and develop direct reports and is accountable for career development
• Manage PPC, SEM, Display, Youtube, dynamic re-targeting, and other digital marketing efforts.
• Understand & refine sales strategy, and apply the knowledge to implement digital marketing campaigns.
• Take ownership of all aspects of the digital marketing campaign: Implementation and execution of all paid searchmarketing campaigns, including search, video, gmail and display advertising.
• Monitor and optimize all campaigns on a daily, and weekly basis to meet spend revenue and lead volume goals for ROI, using Google Ads, Bing Ads Shopping, Youtube, Amazon, Shopify and other resources.
• Conduct competitive research, competitive analysis, PPC related activities
• Review SEM data for keyword insights and trends.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other aspects of paid search.
• Analyze and discuss Paid / Social Media Marketing strategies, results and ROI with clients during Marketing meetings.
• Manage and execute paid efforts on social channels (Facebook, Instagram, Twitter, Snapchat, Linkedin etc.)
• Measure, analyze and optimize efforts and effectively communicate your strategy and learnings.
• Conduct keyword, trend, and audience research
• Track and report performance regularly
• Organize client facing media proposals (in Keynote)
• Evaluate and recommend new online marketing opportunities and technologies

QUALIFICATIONS:

• Google Ads & Analytics Certified
• Experience building feeds, ad customizers & setting up conversion tracking
• Experience with Google Tag Manager & Google Analytics setups
• Understanding of Profit Driven // Performance Marketing & Metrics
• 3-5 years of experience in a digital agency, preferably of Premier Partner status, with focus
• Demonstrated experience in managing large and complex Paid Digital Media campaigns
• Deep understanding of how Paid Social interacts with Display Media, SEM, SEO, Affiliate, Feeds, Mobile and Attribution
• Proven ability to think strategically, making credible recommendations to clients that drive measurable results; identifies and pursues opportunities to grow business
• Understands Paid Social campaign management technology from implementation to daily management of optimization features
• Ability to think strategically and identify and resolve problems in a client-centric environment
• Experience working with financial data and budgets
• Excellent communication and presentation skills both verbal and written
• High levels of integrity, autonomy, and self-motivation

BENEFITS:

• Remote Work Options

• Pay Commensurate With Applicable Experience

• Paid Time Off

• Paid Holidays

• Health Insurance Options

• 401k

ABOUT US:

Unlike other agencies, at Ad Leverage, we design campaigns that will not only position your brand as the top-of-mind choice amongst your target consumer, but that will simultaneously give you the day-to-day R.O.I. necessary to grow your campaign or company at the desired pace.

Our Mission is simple...to ensure there is no better method or message to facilitate a response inspiring interaction with our client's target consumer than that being used.

This position is full-time, 8 hours a day, Monday - Friday in our Thousand Oaks office.

Company Description

Unlike other agencies, at Ad Leverage, we design campaigns that will not only position your brand as the top-of-mind choice amongst your target consumer, but that will simultaneously give you the day-to-day R.O.I. necessary to grow your campaign or company at the desired pace. Our Mission is simple...to ensure there is no better method or message to facilitate a response inspiring interaction with our client's target consumer than that being used. This position is full-time, 8 hours a day, Monday - Friday in our Thousand Oaks office, barring any pandemics. For now, WFH is the norm!