The Admissions Coordinator leads Lititz Christian School’s admissions and enrollment efforts for Pre-K through Grade 12, helping mission-fit families discover, apply to, and enroll in the school community. This role is responsible for developing and executing a strategic enrollment plan that supports growth, retention, and a seamless family experience from first inquiry through first day of school.
The Associate Director of Admissions serves as a key member of the Advancement/Marketing team and works collaboratively with school leadership, faculty, and staff to communicate the value of Christian education and the distinctives of the school. The ideal candidate combines strong relational skills, strategic thinking, excellent organization, and a heart for families and students.
ROLES AND RESPONSIBILITIES
Enrollment Strategy & Admissions Leadership
Develop and implement a comprehensive enrollment strategy to meet annual student recruitment and retention goals.
Manage all aspects of the admissions process for Pre-K–12th grade, including inquiry, tours, shadow days, applications, assessments, interviews, acceptance, and onboarding.
Plan and execute strategic admissions and retention events throughout the year that both attract prospective families and foster ongoing engagement, connection, and satisfaction among current families, strengthening community and supporting long-term retention.
Analyze enrollment trends, market conditions, and family feedback to improve recruitment outcomes.
Maintain enrollment pipelines and forecasting reports for school leadership.
Develop and communicate clear, consistent cross-campus admissions guidelines that align messaging and processes across K–12, Early Learning Centers, and After School programs, while maintaining primary responsibility for K–12 enrollment and supporting program leaders in their respective admissions workflows.
Recommend tuition, retention, and re-enrollment strategies in collaboration with leadership.
Family Engagement & Customer Experience
Serve as the primary point of contact for prospective families, warmly guiding them through the admissions process.
Build trusted relationships with parents and guardians through timely communication and personalized support.
Ensure a welcoming and mission-aligned first impression at every stage of family interaction.
Coordinate new family orientation and transition processes.
Marketing & Advancement Collaboration
Partner with the Director of Advancement to execute marketing campaigns that drive inquiries and applications.
Collaborate on branding, storytelling, digital presence, social media content, events, and promotional materials.
Help communicate the school’s mission, academic excellence, student life, and Christian distinctives to prospective families.
Assist with open houses, community events, and enrollment-focused outreach initiatives.
Data Systems & Operations
Manage admissions databases and enrollment systems (FACTS)
Track inquiries, applications, conversion rates, retention data, and campaign effectiveness.
Produce regular reports for leadership regarding enrollment progress and trends.
Ensure records are accurate, confidential, and compliant.
Collaboration with School Leadership
Work closely with the principal, teachers, and administrative staff regarding student readiness and class capacity.
Support retention efforts by partnering with administrators to identify family concerns and strengthen satisfaction.
Participate in strategic planning related to school growth and long-term sustainability.
QUALIFICATIONS
Required
Bachelor’s degree in Education, Marketing, Communications, Business, or related field.
Experience in admissions, enrollment management, education, or family-facing customer service leadership.
Strong interpersonal and communication skills.
High level of organization and attention to detail.
Ability to manage multiple priorities with warmth and professionalism.
Commitment to Lititz Christian School’s mission and values
Preferred
Experience in K–12 Christian or private school admissions.
Background in education, teaching, or school administration.
Experience with FACTS/RenWeb or student information systems.
Marketing or communications experience.
Data analysis and strategic planning skills.
Personal & Spiritual Qualities
Demonstrates a personal commitment to Jesus Christ and actively participates in a local church, and supports the mission and values of the school.
Warm, welcoming, and service-minded presence
Strong integrity, discretion, and professionalism
Passion for helping families find the right educational fit for their children
Collaborative spirit and positive attitude