Job Description
MARKETING STRATEGY MANAGER
JOB ID: 219A16
AdvanBio, Inc. Irvine, CA Full-time
AdvanBio Inc. is a fast-growing biotechnological company based in Irvine, CA. We are committed to the advancement of medical laboratory technology and dedicated to the promotion of human health. We empower medical providers in making pivotal biomarker & diagnostic decisions with our portfolio of innovative technologies.
We are currently looking for a MARKETING STRATEGY MANAGER with a competitive salary and benefits. Be challenged and inspired, be a part of the team that makes an impact.
POSITION OVERVIEW
• The Marketing Strategy Manager will support our global product strategy, clinical product portfolio, and life cycle management to drive market growth in the IVD and pharmaceutical industry. The role will identify new products and market opportunities for existing products and coordinate cross-functional team efforts for assigned products and services.
RESPONSIBILITIES
• Support development of high-level business strategies for IVD and pharmaceutical-related projects.
• Design and execute market research strategies and timelines and provide recommendations for projects and collaborations related to IVD diagnostics, next-gen sequencing, pharmaceuticals, and other cutting-edge technologies.
• Develop and maintain close relationships with industry partners and KOLs and coordinate onsite visits.
• Identify industry and client needs and conceptualize them into product strategies.
• Coordinate company exhibitions and participate in key industry conferences/forums/roadshows.
• Establish and maintain the company’s social media presence.
• Lead/Support in designing promotional materials.
• Other assignments by upper management.
EDUCATION
• Bachelor's in life sciences, genetics, molecular biology, bioinformatics/biotechnology, or related field.
• MBA preferred
EXPERIENCE
• Minimum of 3-5 years in marketing or product management.
• IVD and pharmaceutical industry experience preferred.
• Product development and/or sales experience is a plus.
PREFERRED SKILLS
• Strong and efficient analytical and problem-solving skills with the ability to develop meaningful analyses, insights, and recommendations.
• Experience in conducting market research (industry analysis, competitive benchmarking, VOC) and generating research reports.
• Comfortably work global cross-functionally and with key business partners.
• Create effective presentations with visualizations.
• Strong business and financial acumen.
• Language: fluent in English and Mandarin (must)
BENEFITS
• Life insurance
• Health insurance
• Dental/vision insurance
• 401(k)
• Paid time off
Advanbio is committed to a diverse and inclusive workplace. Advanbio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or another legally protected status.
Company Description
At AdvanBio, we empower medical providers in making pivotal biomarkers & diagnostic solutions. Our vision is to be a global leader in providing synergistic, reliable, and accessible solutions that address complex health challenges. We are a research-based biotechnological company located in Orange County, California, and developing meaningful solutions targeted at improving patient diagnosis is our top priority. With our distinct approach to R&D and a dedicated expert team, we facilitate breakthroughs in clinical biomarker and diagnostics with innovative platforms by integrating emerging technologies with a deep understanding of biological materials.