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Digital Marketing Coordinator

Advantage Gold

Digital Marketing Coordinator

Los Angeles, CA
Full Time
Paid
  • Responsibilities

    OVERVIEW:

    The DIGITAL MARKETING COORDINATOR is responsible for supporting the execution of marketing campaigns and funnels in multiple capacities. This dynamic role supports the delivery of revenue impacting marketing programs aligned with our client's strategy and initiatives.

    The Digital Marketing Coordinator will support the marketing team by coordinating digital marketing activities, building out marketing and sales funnels, creating content, and optimizing campaigns for maximum effectiveness.

    This position requires the ability to coordinate cross-functional teams. The ideal candidate will have a strong passion for digital marketing and execution, the desire to learn and grow in a fast-paced environment, an eye for detail, and the ability to build great personal and professional relationships. 

    A central element of this role is ensuring that all integrations between marketing assets and Advantage Gold's CRM system are working and troubleshooting issues as they arise.  

    NOTE: IF YOU ARE A CANDIDATE WITH CRM EXPERIENCE, PLEASE MAKE SURE TO MENTION THAT!  THIS IS THE SINGLE MOST IMPORTANT QUALIFICATION THAT WE'RE LOOKING FOR IN THE HIRING OF THIS POSITION. 

    RESPONSIBILITIES:

    • Help with all integration needs between marketing assets and Advantage Gold's CRM system. 
    • Coordinate day-to-day digital marketing activities to drive lead generation and customer acquisition
    • Collaborate with internal teams to develop and produce assets (HTML emails, landing pages, banner ads, etc.) for digital direct response campaigns and deliverables required within tight timelines
    • Monitor and analyze the effectiveness of numerous marketing campaigns using Google Analytics and other monitoring tools on a daily, weekly, and/or monthly basis.
    • Other duties as assigned

    REQUIREMENTS:

    • BS/BA in Marketing, Business, Communications, or related field. Equivalent work experience will also be considered in lieu of a college degree
    • Internship experience within a marketing environment, preferably at an advertising, digital or marketing agency
    • Must be social media savvy
    • Technically savvy, comfortable using multiple software applications (i.e., proficiency in Word, Excel, Photoshop)
    • Excellent organizational skills, including attention to precise details
    • Strong multitasking skills and ability to work in a fast-paced environment
    • Excellent written and verbal communication skills
    • Self-motivated, committed, tenacious, and goal-oriented.
    • Positive, professional and enthusiastic “can-do” attitude
    • Basic graphic design skills required
    • Experience with marketing automation and email service providers (Act-on, MailChimp) a plus
    • Experience with Unbounce, LeadPages or similar a plus