Paid Media Strategist

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Agital

Paid Media Strategist

Phoenix, AZ
Full Time
Paid
  • Responsibilities

    Highnoon is seeking a Paid Media Strategist. In this role you will work cross functionally with the team to define needs, audiences, usage and behavior data in order to determine what types of advertising will best suit our goals and objectives for the given project and/or Client needs. You’ll uncover insights and define strategies to help launch campaigns and other messaging solutions through digital and traditional platforms. You’ll also work closely with other Media team members who lead day-to-day campaign management to ensure the desired performance is achieved.

    Born of the renegade mentality established in the West with equal parts innovation and authenticity, Highnoon, a new Tempe, AZ based marketing agency, has our sights set on challenging the status quo of what a full-service marketing partner should be.

    CORE RESPONSIBILITIES

    • Conduct internal and external audience, industry, and competitive market research to build media analyses, objectives and strategies
    • Hands on keyboard experience in setting up campaigns in Google, Meta, YouTube and other digital channels
    • Create and present media plans and proposals, including costs
    • Align campaign strategies and goals, and set KPI targets with the Highnoon internal team
    • Work cross functionally with team members to define the best messaging and creative approaches for Media campaigns that span across multiple platforms
    • Analyze performance, develop hypotheses and work with the campaign managers to test recommendations, including platform tests, interest targeting, spend scaling, etc.
    • Function as a subject matter expert (SME) of paid marketing platforms and techniques, proactively identifying opportunities to innovate and develop new techniques, and/or platforms and channels to leverage in order to meet brand goals
    • Involvement in Media department discussions and meetings along with work cross-functionally amid various team members.
    • Keep leadership informed of daily and weekly activity
    • Proactively share best practices and enhance intra-team communication

    CORE CHARACTERISTICS & SKILLS

    • Passion for online and offline marketing and advertising
    • Exceptional organization and time management skills
    • Able to identify big picture goals within projects and connect the dots to media related solutions
    • Strong attention to detail and the ability to multi-task in a deadline driven atmosphere
    • Exceptional written and verbal communication skills
    • Ability to work autonomously as needed, as well as collaborate within a larger team
    • Great analytical skills
    • High levels of integrity and self-motivation
    • Positive attitude

    REQUIREMENTS

    • 3-4 years of relevant marketing or advertising experience in Media
    • Bachelor’s Degree
    • Any Agency experience is a plus
    • Proficient in Microsoft Office360 suite of tools
    • General broad knowledge of marketing, media and advertising is a must
    • Familiarity with any Media related tools or project management platforms is a plus
    • Must be comfortable in spreadsheets and doing analysis
    • Proactive learner with strong ownership skills; ability to manage multiple projects at once
    • Approaches work with a sense of urgency and the ability to prioritize your efforts as needed

    BENEFITS

    Highnoon focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. We’ve been ranked in the top of “best places to work in Phoenix” for years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Highnoon may be for you. Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, paid short and long term disability, 401k matching, flexible paid vacation and sick days, the ability to work remotely on Monday and Fridays, a great team, a fully stocked bar cart and cold beer in the fridge, plus much more.