Job Description

POSITION DESCRIPTION

OVERALL RESPONSIBILITIES:

·         Launch and manage all aspects of bringing campaigns to market including design, development, testing, measurement, reporting, etc.

·         Maintain a forward-looking customer communications editorial calendar that aligns with the product roadmap and promotions calendar. 

·         -Manage quarterly campaign planning process and documentation.

·         Implement segmentation strategies, message matrices, cross-sell and upsell plans, testing/optimization plans, customer retention and winback plans, across multiple channels and geographies. 

·         Develop and maintain strong cross-functional stakeholder relationships across multiple levels and coordinate timely feedback & approvals.

·         Manage external agencies and vendors to produce and launch timely campaigns across multiple geographies that are on brand and within budget. 

·         Develop new marketing processes and documentation.

SKILL/EXPERIENCE/EDUCATION

MANDATORY

·         Must have 3-5 years of work experience; at least 2 years of either email marketing or marketing agency experience

·         Experience in B2C direct or digital marketing, with hands on experience building and managing lifecycle marketing campaigns (email, in-app, SMS, etc.)

·         Must be highly organized and have strong project management capabilities and attention to detail; can execute effectively and deliver high-quality work against tight deadlines.

·         Exceptional interpersonal skills; experience successfully collaborating with cross functional teams; strong written and verbal communication skills.

DESIRED

·         BA/BS degree or equivalent practical experience in any related field.

·         Experience launching email campaigns globally

·         Agency experience is a plus, or experience managing creative, production agencies

Company Description

Akorbi Workforce Solutions provides technical, professional, high-volume, multilingual and bilingual staffing solutions in the U.S. and globally to support the contract, contract-to-hire, direct-hire, statement of work and payroll needs of Fortune 1000 clients.