Director of Marketing

Job Description

We are doing business as a cannabis co, which is proud to be the first independent product manufacturer in the state of Massachusetts. With a mission to redefine wellness through cannabis, we believe in crafting products that not only feel good but also do good. As a family-owned business with a commitment to quality, community, and sustainability, we are dedicated to using high-quality, natural, artisanal ingredients in our products. From ethically grown cacao in our chocolate bars to organic flavors in our gummies, we ensure every ingredient is chosen with care for the wellness of our customers and the world.

The Opportunity

We are seeking a dynamic and innovative Director of Marketing to lead our marketing strategies and initiatives. This role is ideal for a visionary leader passionate about brand storytelling, customer engagement, and driving growth in the wellness and cannabis industry. As Director of Marketing, you will play a crucial role in shaping our brand's future, expanding our market presence, and enhancing our impact on customers and the community.

Key Responsibilities

• Develop and execute comprehensive marketing strategies that align with our mission, enhance brand visibility, and drive sales growth.
• Lead branding initiatives, ensuring consistent messaging across all platforms that resonate with our core values of quality, wellness, and sustainability.
• Oversee digital marketing efforts, including social media, email marketing, SEO/SEM, and content creation, to engage our target audience effectively.
• Collaborate with product development teams to launch new products, ensuring market needs are met with innovation and quality.
• Analyze market trends and consumer behavior to identify opportunities for expansion and competitive advantage.
• Manage marketing budgets and allocate resources efficiently to maximize ROI.
• Build and maintain relationships with media, influencers, and community organizations to enhance brand reputation and community engagement.
• Lead, mentor, and develop the marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
• Measure and report on the performance of marketing campaigns, adjusting strategies as needed to achieve business objectives.
  

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
• Minimum of 7 years of marketing experience, with at least 3 years in a leadership role, preferably in the wellness, lifestyle, or cannabis industry.
• Strong understanding of brand development, digital marketing, and consumer psychology.
• Excellent communication and interpersonal skills, with the ability to inspire a team and build strong external partnerships.
• Proven track record of developing successful marketing strategies and campaigns that drive growth and enhance brand equity.
• Analytical mindset with experience in market research, data analysis, and metrics-driven marketing.
• Commitment to sustainability, community engagement, and ethical business practices.

What We Offer

• A chance to be part of a growing family-owned business with a meaningful mission.
• An opportunity to shape the marketing direction of a pioneering company in the cannabis industry.
• Competitive salary and benefits package.
• A dynamic, creative, and supportive work environment.
• Opportunities for professional growth and development.