Job Description

We have an exciting opportunity for an innovative, strategic individual who possesses a strong understanding of digital marketing strategies with an emphasis on earned media, SEO, websites, and content marketing. The SEO Content Strategist/Specialist will be responsible for advancing our existing practice and integration of SEO into other digital strategies.

This is a great long-term opportunity for someone who is career-minded, seeking to have upward internal career path trajectory and responsible to join a dynamic and talented team. A full benefits package is offered along with a starting wage of $95K and up, based on experience and history in SEO space.

Primary responsibilities include but not limited to the following:

• Perform SEO website audits that encompass on-page, off-page, technical, user experience, analytical, and content-based assessments.

• Define, create, and present website optimization strategies for current and potential clients.

• Perform on-page technical optimization through writing of title tags, meta descriptions, H tags, etc.

• Develop and implement innovative content strategies for client websites, including microsite development, landing page development, local search improvements, and other content marketing efforts.

• Perform thorough keyword research to build target keyword sets and keyword-to-page mapping.

• Conduct link analysis including opportunities, broken links, re-directs, cross linking.

• Perform site architecture and navigation analysis.

• Identify IP issues, duplicate content and Canonical issues, and URL structure problems.

• Perform continuous on-page testing (A/B and multivariate) to improve conversion rate, user experience, and content effectiveness.

• Be a consummate professional in front of clients, when on conference calls or presentations.

Required Experience & Skills:

• 3+ years' minimum experience in SEO and online marketing.

• Bachelor's degree desired or equivalent work experience.

• Strong knowledge of SEO (keyword research, optimization strategies, etc.), content, and industry trends.

• Experience with SEO tools and reporting software, including (but not limited to) Google Analytics (certification a plus), Google Search Console, Google Data Studio, Google My Business, SEMrush, Ahrefs, Screaming Frog, Lucky Orange (or others)

• Experience with CMS platforms such as Wordpress and associated SEO plugins such as Yoast

• Experience with leading search engine ranking, traffic and analysis software.

• Experience with HTML, PHP, CSS, JavaScript, ASP/.net/.aspx a plus, but not required.

• Strong interpersonal and communication skills with both internal teams and clients.

• Strong organizational, time management and execution skills, and attentive to details.