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Marketing Manager

Aldebaran Recruiting

Marketing Manager

San Diego, CA
Paid
  • Responsibilities

    MINIMUM POSITION RESPONSIBILITIES:

    • Responsible for marketing-related game day activities including: writing of game day script and video board show, managing the implementation of entertainment elements, themes and other game experience elements

    • Oversee all operational, creative and budgetary elements of all Club events.

    • Working with the VP of Marketing, build marketing programs that promote club initiatives, events, programs, and ticket sales across multiple channels in support of overall strategic marketing plan

    • Increase the value of all paid media campaigns by uncovering promotional opportunities, interviews, giveaways and more to drive incremental awareness.

    • Participate in the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging internal processes and relationships

    • Work in collaboration with the Community Relations Manager to manage the street team, grass roots activations, and promotional giveaway.

    • Oversee all trafficking of paid media assets including radio and TV, promotional events, digital, print ads, and outdoor media

    • Oversee and manage the club creative pipeline and deliverables throughout the approval and production process.

    • Collaborates with ticket sales, corporate partnerships and operations to develop revenue-driving initiatives that maximize ROI.

    • Manage all invoice and reconciliation process on behalf of marketing department

    • Work with Club broadcast partners on a regular basis to maximize partnership by providing messaging and assets that drive Club initiatives.

    • Other duties as assigned.

     

    MINIMUM POSITION QUALIFICATIONS:

    • Bachelor’s degree or equivalent of both education and experience

    • Advanced written and verbal communication skills

    • Experience managing and monitoring a budget

    • Ability to acquire or produce and m maintain a valid driver’s license and meet company vehicle driving standards

    • Minimum three years of experience in marketing and events function in sports or entertainment industry.

     

    PREFERRED POSITION QUALIFICATIONS:

    • Knowledge of sports marketing, entertainment business, and event development and implementation

    • Bachelor’s degree: major in communications, public relations, or marketing

    • Management or supervisor experience preferred

    • Bilingual (Spanish/English) preferred but not required

    • Experience with Adobe InDesign, Adobe Photoshop and Adobe Illustrator

    • Good understanding of soccer