We are looking to add an exceptionally talented and experienced Paid Media Manager to join our Digital media team. The ideal candidate will have hands-on experience managing digital lead generation programs, including Google AdWords, Bing AdCenter, Facebook and other media campaigns as necessary, as well as exhibit clear communication skills and a positive attitude.
This is a great opportunity for someone who is career-minded and responsible to join a dynamic and talented team. A full benefits package is offered along with a starting wage of $80K and up, based on experience and history in SEM space.
Key Duties/Responsibilities include but not limited to the following:
Build, launch, manage and optimize across multiple paid digital channels / search engine platforms media plans (Google, Bing, Facebook, etc.) in varying verticals.
Develop and maintain strong, key relationships with clients/brands; communicate with clients on strategic direction of PPC campaign initiatives, identifying key findings and recommendations.
Plan, execute, monitor, manage, & report timely on client PPC and display campaigns.
Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI, and goals.
Actively test and analyze keywords, bid management, ad copy, & landing pages.
Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting.
Keep abreast of search engine and PPC industry trends, developments and best practices.
Desired Skills & Experience:
Bachelor’s degree desired or equivalent work experience.
3+ years of SEM/PPC campaign management, online marketing or comparable digital experience.
Experience working with large scale and complex brand campaigns.
Experience with analytics tools: Google Analytics, SEMRush, Omniture/Adobe Site Catalyst, etc.
Experience with bid management and reporting tools.
Strong communication skills with the ability to clearly and effectively articulate thoughts and points across all client & internal management levels.
Knowledge of digital marketing buying / best practices (PPC, SEO, Email, Display, Site and Landing Page Optimization, etc.).
Experience optimizing landing pages and performing A/B and multivariate testing.
Attention to detail and a commitment to data integrity.
Strong ability to multi-task, prioritize and respond with appropriate sense of urgency in a fast-paced, deadline-driven environment.
Ability to work both independently and as part of a team in a professional business environment.
Proficient/Advanced computer skills in Microsoft Office Suite (Word, Excel, PowerPoint & Outlook).
Bing Ads Accredited Professional (Preferred).
Google AdWords Certified (Preferred).
Google Analytics Certified a plus.
Experience Managing Programmatic Display programs (Preferred).